08/15/2026
AUGUST 14, 1975 — The Rocky Horror Picture Show opens at the UA Theatre in Los Angeles, California.
In Boston, Rocky Horror became a midnight institution at the Exeter Street Theatre, where it remained a mainstay from 1978 until the theater closed in 1984. It was not simply a movie—it was an immersive, interactive and frequently unhinged communal ritual. Some nights, you did not know what was coming out of the sq**rt guns. You went anyway.
This was before Netflix, streaming and cult movies delivered directly to the bedroom. You had to leave the house, enter the theater and surrender to the audience. At midnight, the line between the film and the people watching it disappeared. The screening became a performance, the audience became the cast and the theater became a temporary world with its own customs, characters and mythology.
That midnight tradition survives in Michael Koehler’s Spiritus: No Business Like Dough Business. The Spiritus Pizza Movie is more than a film about a pizza place—it is about the nightly horror show that erupts at midnight in Provincetown. Step behind the counter and into the personalities, memories and late-night culture that made Spiritus a theater without a screen.
RENT & WATCH
https://spirituspizza-movie.com/
