Positively Africana By Aimee

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Positively Africana By Aimee Fluent in French, Swahili, English, and African dialects, we authentically represent makers and artisans across the African continent. Togetherness in action.

Founder-led African cultural platform connecting culture, retail, fitness & community. 🌍
Authentic African products, gifts, wellness & experiences.
📍 Northampton, MA | 🇺🇸 Shipping Nationwide
❤ 25% of profits support women entrepreneurs in the Congo. About Positively Africana By Aimee Brand

America's number one online African Cultural Destination, founded by Aimee Salmon - a proud immigrant from the Democratic Republic of the Congo and Mount Holyoke College graduate bringing authentic African heritage to life through ubuntu philosophy. Who We Are

From Congo childhood to Mount Holyoke education to certified Fitness Instructor, Personal Trainer, and Group Exercise Instructor - our founder's journey creates an authentic cultural authority impossible to replicate. What We Bring to the Table

🌍 Authentic African Treasures - Direct relationships with artisans across Africa, each product with genuine cultural significance and storytelling

💃 Afrobeats Fitness Excellence - Certified professional instruction combining authentic African movement with modern wellness techniques

🤝 Ubuntu Philosophy - The African principle that "I am because we are" - recognizing our interconnectedness and shared humanity, applied to community building and business practices

✨ Cultural Bridge-Building - Genuine education from someone who lived these traditions, spoke these languages, and understands the deeper meanings

📦 Omnichannel Experience - Flagship location in Northampton, vendor events across New England, nationwide online shipping

Our Impact

25% of profits directly support women artisans in the Congo. Every purchase preserves authentic African traditions while creating sustainable economic opportunities across continents. Why We're Different

We're not just selling products or teaching fitness - we're sharing lived heritage through Mount Holyoke strategic thinking, certified professional expertise, and African ubuntu wisdom. Our authentic credentials create experiences and products that reflect both cultural authenticity and professional excellence. Experience the Difference

Visit Positively Africana By Aimee Brand located at Level 2 of Thornes Marketplace, Northampton, or shop nationwide at positivelyafricana.com. Ancestors' dream realized.

10/21/2026

At Positively Africana By Aimee, we dance because dance is medicine. 💜

It brings me back to myself. It’s how I release stress, reset my mind, and turn heavy days into movement, breath, and strength. It’s joy and discipline. It’s wellness and culture.

We dance because it connects us. In my classes, you’re not just working out. You’re joining a community where you’re seen, supported, and celebrated. You don’t have to be perfect. You just have to show up.

Dance is how we build confidence. It’s how we reclaim our bodies. It’s how we honor where we come from and celebrate who we are becoming.

Everything Positively Africana By Aimee at positivelyafricanabyaimee.com

Positively Africana By Aimee Zumba Master ClassSunday, November 1, 2026 6:00 PM to 8:00 PM Studio 116, 460 West Street...
10/20/2026

Positively Africana By Aimee Zumba Master Class

Sunday, November 1, 2026
6:00 PM to 8:00 PM
Studio 116, 460 West Street, Amherst, MA 01002

With Aimee Salmon and Hind Elkalaï (Zumba Instructor)

Members: FREE (Sign up requested)
Non-members: $20 Drop-in Pass

Bring water, towel, comfortable shoes, good energy.

What to expect: Dance, conversation, food, and community.

Let’s dance together, connect, and celebrate. 🏠

Save the date. Bring friends and family.

Positively Africana By Aimee is a founder-led cultural platform and media brand offering authentic African retail, gifts, fitness, cultural events, and community experiences. Rooted in Northampton, Massachusetts. Serving all 50 states with nationwide shipping.

Register now 💜 positivelyafricanabyaimee.com

All levels welcome.

Looking back, building Positively Africana By Aimee from the ground up has been one of the most personal journeys of my ...
10/20/2026

Looking back, building Positively Africana By Aimee from the ground up has been one of the most personal journeys of my life. 💜

There were days I showed up to sell in the street in the rain, not knowing if anyone would buy my products. Days my tent flipped in the wind. Late nights with no sleep. No funding. No shortcuts. Just grit, determination, and the decision to keep going anyway.

From selling in the rain in 2016, to my home base in Northampton, and now serving all 50 states with nationwide shipping, every milestone on this timeline represents a choice to keep going.

When you build something from nothing, your business is personal. It’s your work, your name, your reputation, your future, your legacy. No matter how hard you work or how much you sacrifice, what you build is worth protecting.

Experience Positively Africana By Aimee your way. We are a founder-led cultural platform and media brand offering authentic African retail, gifts, fitness, cultural events, and community experiences. Rooted in Northampton, Massachusetts. Shipping nationwide.

Shop online or visit me in Northampton.

https://www.positivelyafricanabyaimee.com

Protecting ancestral legacy and the cultural gift I carry every day. 🖤

Building Life, Every Single Day in AmericaShe shows up as herself, fully. The headwrap is a crown. The Maasai blanket is...
10/18/2026

Building Life, Every Single Day in America

She shows up as herself, fully. The headwrap is a crown. The Maasai blanket is a statement. The earrings are armor.

She is building a life rooted in culture, confidence, and purpose.

Shop with Aimee in-store in Northampton, Massachusetts or online nationwide: positivelyafricanabyaimee.com

Experience Positively Africana By Aimee your way. We are a founder-led cultural platform and media brand offering authentic African retail, gifts, fitness, cultural events, and community experiences. Rooted in Northampton, Massachusetts. Available nationwide.

Mission: 25% of profits support women entrepreneurs in the Congo and across Africa.

10/17/2026

Whether you’re an executive, business person, professional, or someone who loves to dress up, Positively Africana By Aimee jackets deliver.

Dress them up or down. Versatile. Flexible. Made with care. 100% cotton. Authentic African design.

Visit Positively Africana By Aimee in Northampton or shop online (nationwide shipping): https://positivelyafricanabyaimee.com/

25% of profits support women entrepreneurs and artisans in the Congo and across Africa.

Experience Positively Africana By Aimee your way. We are a founder-led cultural platform and media brand offering authentic African retail, gifts, fitness, cultural events, and community experiences. Rooted in Northampton, Massachusetts. Available nationwide.

A moment I love: seeing this Positively Africana By Aimee dress come to life on her. The print, the fit, the confidence ...
10/17/2026

A moment I love: seeing this Positively Africana By Aimee dress come to life on her. The print, the fit, the confidence — stunning.

Visit me at 150 Main Street, Level 2, Northampton, MA or shop online (nationwide shipping): https://positivelyafricanabyaimee.com/

25% of profits support women entrepreneurs and artisans in the Congo and across Africa.

Message me anytime for anything Positively Africana By Aimee.

Experience Positively Africana By Aimee your way. We are a founder-led cultural platform and media brand offering authentic African retail, gifts, fitness, cultural events, and community experiences. Rooted in Northampton, Massachusetts. Available nationwide.

Positively Africana By Aimee: Cultural Activewear 💜✨From workouts to everyday adventures, discover cultural activewear d...
10/16/2026

Positively Africana By Aimee: Cultural Activewear 💜✨

From workouts to everyday adventures, discover cultural activewear designed to move with you. Comfortable, versatile pieces , African design, made for fitness class, errands, travel days, and everyday life.

Shop online at https://positivelyafricanabyaimee.com/ or visit me in-store at 150 Main Street, Level 2, Northampton, MA. Every purchase supports our impact mission: 25% of profits help support women entrepreneurs in the Congo and across Africa.

Experience Positively Africana By Aimee your way. 🌍 Founder-led cultural platform and media brand offering authentic African retail, gifts, fitness, cultural events, and community experiences. Rooted in Northampton, Massachusetts. Available nationwide.

DM anytime with questions or to connect. 🤙🏾





10/15/2026

Positively Africana By Aimee Jackets are best sellers for a reason. 💜✨

These African blazers are statement pieces made with bold prints and tailored energy, designed to elevate a simple outfit instantly. Throw one on with jeans and a tee, wear it to work, or style it for a night out. Easy confidence, real culture, real craftsmanship.

Shop online with nationwide shipping at positivelyafricanabyaimee.com or visit me in Northampton, MA at 150 Main Street, Level 2.

25% of profits support women entrepreneurs in the Congo.

Experience Positively Africana By Aimee your way. We are a founder-led cultural platform and media brand offering authentic African retail, gifts, fitness, cultural events, and community experiences. Rooted in Northampton, Massachusetts. Available nationwide.


Address

150 Main Street, Level 2
Northampton, MA
01060

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 12pm - 5pm

Telephone

+14132978010

Website

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