10/01/2026
"You'll Be Back" taps into the phenomenon of meme humor to effectively break down barriers surrounding joint replacement. One of the challenges the agency faced was to balance humor with the serious nature of the subject, ensuring that the message remained motivational without trivializing the experiences of those living with joint pain. The campaign was recognized with a Bronze Award at the 2025 New York Festivals Health Awards.
By leveraging Arnold's comedic delivery on social media platforms, Klick Health transformed insights into relatable narratives that got viewers to take actionable steps toward better mobility. The campaign's objectives were met through engaging content that resonated with their audience, while giving them a way forward at YoullBeBack.com. Within just the first week, the campaign made over 330 million impressions and their find-a-doctor tool saw a 12x higher completion rate. Current estimates show that 30% of those who used the tool will go on to get a new knee, driving significant revenue for Zimmer Biomet.
"Healthcare advertising often asks people to take action by making the stakes feel heavier. We saw an opportunity to make the next step feel lighter. Humor gives people a way past their fear, and Arnold gives them someone they actually want to follow."
-Vicky Klaynman - VP, Group Creative Director, Klick Health
"We took the silliness seriously: cinematic lighting, an old-school home gym setup, and completely straight-faced absurdity. That tension let us have fun with Arnold's mythology while opening up a very real conversation about getting back to life."
-Kasey McLaughlin - VP, Group Creative Director, Klick Health
