The Clios

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The Clios were founded in 1959 to celebrate creative excellence in advertising around the world. As the industry expands and evolves, The Clios have developed programs across sports, music, health, entertainment, and more that are tailored to recognize the specific challenges and triumphs of those sectors. As a champion for the power of creativity to drive commerce and culture, The Clios are a con

stant source of inspiration via thought leadership programming, a vast global database of ads at AdsOfTheWorld.com, and a hub for original content at MuseByClios.com.

For 25 years, politicians have used video games as a shield to avoid talking about gun control. 🛡️🎮BBDO Chicago and dec...
05/22/2026

For 25 years, politicians have used video games as a shield to avoid talking about gun control. 🛡️🎮

BBDO Chicago and decided to stop playing along.

They built a hyper-realistic survival game developed using data from America’s worst school tragedies. But the goal isn’t to “win”; it’s to educate 190 million gamers on the 5 specific pieces of legislation being blocked right now.

“The Final Exam” by won two Grand Clios in Culture & Influence and Branded Entertainment & Content at last week’s 2026 Clio Awards 🏆

Check out the ads that made us stop scrolling this week. 👇🧼 delivers thick layers of silly self-awareness, featuring co...
05/21/2026

Check out the ads that made us stop scrolling this week. 👇

🧼 delivers thick layers of silly self-awareness, featuring corporate intrigue to pitch affordable body wash. From .
🐊 puts on a chase through the Outback, outrunning 100 inflatable crocodiles. From .
🩸 taps Colby Minifie from The Boys for a chaotic press conference that goes completely off the rails.
🚘 brings back the iconic Sonic Drive-In guys for fast-paced spots about oil changes. From .okrp .
🥑 unleashes and a machete-wielding monkey sidekick for Baja Blast shenanigans. From .

Which one is your favorite?

Home insurance is designed to protect your most valuable asset. But what happens when that asset becomes a prison? Fra...
05/21/2026

Home insurance is designed to protect your most valuable asset. But what happens when that asset becomes a prison? France realized that if a home is unsafe due to fire, they pay for a hotel. If it’s unsafe due to violence, they should do the same.

“THREE WORDS” by won two Grand Clios in Creative Business Transformation and PR at The 2026 Clio Awards last week.

Did you know that one in twelve rams is gay? 🐑🏳️‍🌈 Because they don’t breed, these rams are typically slaughtered. par...
05/20/2026

Did you know that one in twelve rams is gay? 🐑🏳️‍🌈

Because they don’t breed, these rams are typically slaughtered. partnered with Rainbow Wool and designer Michael Schmidt to rescue them, transforming their wool into “I WOOL SURVIVE”—a 36-look couture collection debuted on a New York runway. By reclaiming secret historical gay archetypes and launching outside of Pride month, the campaign proved that protecting q***r lives is a year-round responsibility, not a seasonal trend 🧶✨

“I WOOL SURVIVE” by Germany won a Grand Clio Award at this year’s Clio Awards 🏆

05/19/2026

Beyond the hype, real innovation is happening. 💡

This year, we introduced the Google & Clio AI Specialty Award to honor work where AI partners with human creativity to solve meaningful challenges.

Congratulations to Ogilvy Health for winning this year's award with EUROFARMA! It’s an y inspiring example of what happens when cutting-edge innovation meets pure creative heart. ❤️

05/19/2026

Huge congratulations to adam&eve\TBWA for conquering a Grand Clio Award in Experience/Activation for Columbia Sportswear’s "Expedition Impossible"! 🏆

To reassert the brand’s authority in extreme weather gear, the agency chose to engage one of the internet's most persistent subcultures by challenging Flat Earthers to a literal duel: go find the edge of the world, and if you succeed, you win the keys to the company. Launched via a full-page open letter in The New York Times from Columbia's CEO, the campaign masterfully blended satire with high-stakes performance marketing, inviting skeptics to test the gear at the absolute limits of the planet.

05/18/2026

pov: your photos from the clio awards are finally done developing 📸🥹

05/18/2026

✨ in the wise words of Bad Bunny ✨

“Tracking Bad Bunny” album campaign, by DDB Latina Puerto Rico, picked up a Grand Clio at this year’s Clio Awards 🏆

Is your favorite skincare hack actually safe? went to the lab to find out. 🔬✅With Vaseline present in over 1.5 billion ...
05/18/2026

Is your favorite skincare hack actually safe? went to the lab to find out. 🔬✅

With Vaseline present in over 1.5 billion households, the brand faced a modern paradox: viral “hacks” were making the product more popular, but increasingly dangerous. Through “Vaseline Verified,” scientists took these trends into the lab to officially verify or debunk them, rewarding credible creators with a “blue tick” symbol of trust.

won THREE Grand Clios for “Vaseline Verified” 🏆

05/18/2026

Huge congratulations to Serviceplan Germany for taking home the Grand Clio in Culture & Influence for their bold work on Grindr’s "I WOOL SURVIVE"! 🏆🏳️‍🌈🐑

To save gay rams from being slaughtered simply because they don't breed, the agency connected a rural German sheep farm with a legendary LA designer to launch a high-fashion runway intervention in New York. By crafting 36 bespoke looks entirely from the wool of rescued rams, the campaign reclaimed historic q***r archetypes and transformed hidden survival signals into an unapologetic celebration of identity.

05/17/2026

It's The Clio Awards VLOGGGGG! Celebrating you is the easiest job in the world. 🏆

From the red carpet to the stage, this was all about the work that was brave enough to change the conversation. A truly magical evening reminding us why we love what we do. The industry needs YOU 🫵

Congrats to all of the winners! Thank you to our sponsors PepsiCo and Google and our supporting sponsor Massive Music

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