Chromapost

Chromapost is a nano-blogging project where each post consists of a single color. Rules:
No white (FFFFFF) or black (000000).

Chromapost comes in two formats:

Chromapost Artwork
www.chromapost.com
The daily moods, feelings and experience are compressed into one piece of information: color. It is a personal chromapost feed with its various outgrowths by Aleksandar Maćašev. Chromapost Social Network
www.chromapost.net
A nano-blogging platform in the form of a social network based on the ChromaPost artwork. The title of ev

ery post is the hexadecimal code of the color. Chromapost
77 E 7th Street, Suite 3B
New York, NY 10003

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author: Aleksandar Maćašev
www.macasev.com

FB profile www.facebook.com/macasev
FB page www.facebook.com/aleksandar.macasev

04/01/2026

17 years of Chromapost
6209 chromaposts. 1 April 2009 - 31 March 2026.
The background of the last image is the average color of all 6209 colors.

01/06/2022

Retrospective 2021 Chromapost Calendar.
This Chromapost Translation is made using photos similar in color to the ones in the original Chromaposts.
Each photo is handpicked from the exact RGB color search results.
The 21x21 square grid has three weeks in a row, so each column is a day in the week.
To fill out the grid the first thirteen squares are the last days of December 2020.
For the enlarged and interactive version go to chromapost.com/2021
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Photo source: Creative Commons Flickr photos.
Color search engine: Multicolr Search Lab powered by MulticolorEngine | labs.tineye.com/multicolr
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04/01/2021

Today is Chromapost's 12th birthday.
4383 chromaposts. 1 April 2009 - 31 March 2021.
The background of the last image is the average color of all 4383 colors.

01/18/2021

Retrospective 2020 Chromapost Calendar
chromapost.com/2020/
2020 chromaposts are arranged in 'week by week' layout.
Each day is connected by a line to the hue scale on the left, and to the relative lightness scale on the right.

05/14/2020

Chapters:

1) Language
How language slices the visible spectrum into discrete units.
Language as a constituent part of our color perception.
2) Identity
Role of color in constructing social identities.
3) Commerce
Materiality of color.
Color as commodity, and its contribution to creating and selling commodities.
4) Theory
Ways of conceptualizing, classifying, and theorizing color.
Color harmonies, color systems, and color education.
5) Communication
Color as sign, and as an element in various processes of signification.
Color as language, as a means of communication, and as an active cultural and social agent.
6) Art
Color in visual arts, music, and film.
7) Science
Material conditions for the emergence and existence of color.
Physics, chemistry, physiology, psychology, and memory.

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The background for "Why That Color?" book posts is made of chromaposts (88 colors each), beginning with 1 October 2017 when I started working on the book.
Chromaposts for this post: 26 Mar 2018 - 21 Jun 2018

04/20/2020

In modern times color is often viewed as an abstraction from the material world. We conceptualize it as if it has a life of its own. Putting color back where it comes from and observing its behavior can give us a richer insight into how it works and what it does.

Color in this book is discussed not as something static that we simply apply or recognize as individuals, but as an instrument of social control, a social class signifier, or an identity marker. Here color occupies that liminal intersection of social and personal, a common domain of constant negotiation, clashing worldviews, power relations, domination, and consensus.

While trying to avoid a useless cacophony of color voices, the book will revisit key ideas and perspectives in color literature, with the addition of up-to-date research, examples from the hive-mind of the Internet, and personal observations and assumptions. Just as color is a shared experience, thinking about color is a collective and cooperative endeavor. So is this book, in a way. It is built from the vast pool of knowledge and resources created and gathered by other people.

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The background of the images for "Why That Color?" book posts are made of chromaposts (88 colors each) beginning with 1 October 2017, when I started working on the book.
Chromaposts of this post: 28 Dec 2017 - 25 Mar 2018

04/01/2020

Chromapost turns eleven today.
Instead of a retrospective Chromapost artwork we'll mark the occasion with an announcement that a "Why That Color?" book is in the works.

"Why That Color?" first started as a series of articles inspired by the Chromapost practice, and then it developed into a series of lectures, and a post-graduate course. In 2017 I had an opportunity to do further research, and to start turning the whole investigation into a book, hence a bit of silence on this page.
There will be regular installments in this format about the book, its development, and its main ideas.
"Why That Color?" info: chromapost.com/wtc

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The background of the images for "Why That Color?" book posts are made of chromaposts (88 colors each) beginning with 1 October 2017, when I started working on the book.
Chromaposts of this post: 1 Oct - 27 Dec 2017

09/07/2019

Chromapost and “Why That Color?” talk in Belgrade.
photo: Vladimir Opsenica

04/23/2019

Chromapost X. Corona.
Data visualization of ten years of Chromapost.
Hue usage.
Full size at chromapost.com/10

04/16/2019

Chromapost X.
Average colors of each year, and the average color of all ten years.
Full view at chromapost.com/10

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Telephone

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Website

http://www.chromapost.com/

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