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09/01/2026

⏰ We’re live at 12pmET today!

The future of TV measurement isn’t more complexity—it’s smarter connections between audiences, activation and outcomes.

Today, we explore how marketers can bring audience targeting, activation and measurement together to simplify workflows and uncover actionable insights with:

⭐Wes Holland, Senior Director, Identity Partnerships & Data Licensing, PurpleLab

⭐Gina Ive, Senior Director, Partnerships, VideoAmp

⭐Reed Kiely, VP, Data Insights & Trends, VAB

Discover how shared audiences can unlock faster insights, improve campaign decisions and reveal emerging trends shaping the future of outcome-based TV measurement,

⏳Don’t miss it! Last chance to register here: https://thevab.com/vab-happenings/tv-measurement-simplified-why-audience-targeting-leads-to-actionable-outcomes?

08/31/2026

⏰ Don't miss our webinar tomorrow at 12pm ET ‘TV Measurement, Simplified: Why Audience Targeting Leads to Actionable Outcomes’

Discover how PurpleLab and VideoAmp are helping marketers simplify TV measurement and move from reporting to real results.

In this webinar, you'll learn how to:
✅ Simplify complex workflows
✅ Gain faster performance insights
✅ Optimize campaigns with shared audiences
✅ Drive more meaningful business outcomes

It’s not too late to register! Save your spot here: https://thevab.com/vab-happenings/tv-measurement-simplified-why-audience-targeting-leads-to-actionable-outcomes?

08/24/2026

📺 TV measurement is evolving—and it doesn’t have to be complicated.

As campaign performance demands grow, marketers need smarter ways to connect audience targeting, activation, and measurement.

On Tuesday, 9/1 ET, join PurpleLab, VideoAmp and VAB to discover how a shared audience framework can simplify campaign ex*****on, accelerate access to performance insights and help marketers take action with confidence.

✨ In this webinar, we’’ll explore:
🎯 How audience strategies can improve measurement workflows
📊 Ways to streamline activation and reporting
⚡ How faster insights can lead to smarter optimization
📈 The future of outcome-based TV measurement

Register today and discover a simpler path from measurement to meaningful outcomes. https://thevab.com/vab-happenings/tv-measurement-simplified-why-audience-targeting-leads-to-actionable-outcomes?

08/17/2026

📐 TV measurement is changing. Are your strategies keeping up?

Today’s marketers need more than campaign reports—they need actionable insights that connect audiences, performance and outcomes.

Join PurpleLab, VideoAmp and VAB for ‘TV Measurement, Simplified: Why Audience Targeting Leads to Actionable Outcomes’ and explore how a shared audience approach can help streamline measurement workflows, accelerate optimization and make campaign insights more actionable.

Discover how smarter measurement can help you move beyond reporting and make more informed decisions.

🚀 Save your seat today. https://thevab.com/vab-happenings/tv-measurement-simplified-why-audience-targeting-leads-to-actionable-outcomes?utm_source=linkedin&utm_medium=post&utm_campaign=-linkedin-purplelabwebinar-post2-aug17

08/10/2026

📣 New Webinar – ‘TV Measurement, Simplified: Why Audience Targeting Leads to Actionable Outcomes’.

TV measurement shouldn’t be complicated.

As audience strategies become more data-driven and campaign performance expectations continue to grow, marketers need smarter ways to connect targeting, activation and measurement.

Join Wesley Holland, Senior Director, Identity Partnerships & Data Licensing, PurpleLab and Gina Ive, Senior Director, Partnerships, VideoAmp in a conversation with Reed Kiely, VP, Data Insights & Trends, VAB on how bringing audience targeting and measurement together can help simplify campaign ex*****on, accelerate access to performance insights and enable more actionable optimization.

You’ll learn how to:
🎯 Build a more connected approach to audience targeting and measurement
📊 Simplify activation and reporting workflows
⚡ Unlock faster, more actionable performance insights
📈 Move from measurement to meaningful outcomes
Save your spot and discover how a smarter measurement strategy can drive better decisions. Register here: https://lnkd.in/eRD5DAKs

08/05/2026

🛒 THE NEXT FRONTIER OF VIDEO? TURNING ENGAGEMENT INTO ACTION.

Today, VAB's 5th Annual State of TV Measurement Series closes with a look at how new video innovations are transforming premium video from storytelling into measurable business growth.

Shoppable TV. Interactive experiences. Advanced attribution. Outcome-based measurement.

📺 Today's session: From Screen to Sale: How New Video Innovations Turn Engagement into Action
Discover how brands are connecting premium video exposure to conversion, commerce and measurable outcomes—and turning engagement into action across the customer journey.

You'll hear from:
❖Kevin McGaw, SVP & Head of Marketing, Screenvision Media
❖Saurav Dutta, VP, Product Marketing, Glance by Inmobi
❖Daniel Robinson, Senior Director of Measurement, Cint
❖Jason Wiese, EVP, Strategic Insights & Measurement, VAB

Don't miss the final session of the series. Register now and discover what's next for video investment. https://lnkd.in/d7RCjUY9

04/20/2026

📢Join us LIVE on stage at POSSIBLE in Miami for a bold, can’t-miss conversation tackling the reality behind today’s streaming boom. 💥

Our all-star lineup of industry leaders:
★Cody Coleman, Founder and CEO, Coactive AI
★Kristyn Fernández Fernandez, VP, U.S. Advertising Content Strategy & Commercial Partnerships, TelevisaUnivision
★David Purdy, Chief Revenue Officer, Stingray
★Jason Wiese, EVP, Strategic Insights & Measurement, VAB

🎞️ Streaming Won. Now What?
Streaming didn’t just disrupt media—it became media. But with an explosion of platforms, content, and ad models… a bigger question is taking center stage: Is more actually working?

From CTV and FAST to audio, gaming, and live experiences 🎮📺🎧—audiences are everywhere… and harder to capture than ever. So where is engagement really happening? What’s being wasted? And where is the next wave of growth coming from? 📊
This session goes beyond the hype to unpack what’s driving results—and what’s not—in a world where everything streams, but not everything succeeds.

🔥 If you care about the future of media, this is the stage (on the beach!) to join.
👉 Register Here - https://lnkd.in/eyBVw9un

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