07/01/2026
Let’s Hear It for Our GRANDY Winner!
Months before Cannes Lions recognized it with the Film Grand Prix, the International ANDY Awards named Anthropic and Mother London’s A Time and A Place campaign our Best In Show— THE GRANDY, recognizing a bold creative idea that challenged not only how AI is marketed, but where marketing belongs in the first place.
Created for Claude, Anthropic’s AI assistant, the campaign arrived at a pivotal moment. As AI platforms raced toward monetization, Anthropic took a different stance, building Claude on the belief that AI should expand your thinking, not exploit your attention. Rather than introducing another product feature, the campaign asked a much bigger question:
Should advertising exist inside our most personal conversations with AI?
The answer came through four comedic Super Bowl films that imagined AI responses interrupted by advertising at life’s most vulnerable moments, whether asking for relationship advice, health guidance, or everyday help. By using advertising’s biggest stage to argue there are places advertising doesn’t belong, the work transformed a product launch into a cultural conversation about trust, attention, and the future of AI.
That courage to challenge the category is exactly what our jury recognized.
At the ANDYs, A Time and A Place earned the highest honor, the Best In Show GRANDY, because it didn’t simply promote a product. It questioned the very platforms shaping modern communication while demonstrating that great creativity can drive business by standing for something meaningful.
The campaign has continued its remarkable awards run, earning a Grand Prix at Cannes Lions 2026, along with recognition across the industry’s biggest stages. It’s another reminder that the ideas celebrated by the ANDYs often go on to define the global creative conversation.
Congratulations to Anthropic, Mother London, Biscuit Filmworks, director Jeff Low, and every creative partner behind one of the year’s most influential campaigns.
At the ANDYs, we’re proud to recognize the ideas that shape what’s next
