Sally at Dance Studio Marketing

Sally at Dance Studio Marketing Owner and founder of Dance Studio Marketing, Sally Prendergast, has over 20 years’ experience owning and operating dance studios.

Dance Studio Marketing & Social Media
💜 Helping studios fill classes with paid ads
💜 5 years marketing experience and 25 years as a DSO
💜 Turning scrolls into signups
👇 Get your FREE dance studio content library:
linktr.ee/dance.studio.marketing Dance Studio Marketing is dedicated to helping studio owners discover the connection between dance studio success and the power of effective social media

and digital marketing. She understands the specific nuances and challenges faced by dance school businesses, and after working with hundreds of studio owners she knows how a marketing strategy tailored to the industry can be a game changer to achieving your goals. As one of the only Social Media & Digital Marketing Agencies created specifically for the dance industry, Dance Studio Marketing has worked with dance schools, performing arts providers, dance costume e-commerce businesses, and dance retailers. If you are a studio owner ready to level-up your business with the help of effective social media marketing, why not partner with someone who understands your industry? STOP being the best-kept secret in your area! Contact Dance Studio Marketing today: [email protected]

You’ve been lied to.. AI is not just for big tech companies or online businesses with huge teams behind them.It is for y...
05/22/2026

You’ve been lied to..

AI is not just for big tech companies or online businesses with huge teams behind them.

It is for you.

The dance school owner who knows marketing matters but never seems to have enough time for it.

Not by working harder.
Not by hiring more help.
By using the tools that are already available to you.

And right now, those tools are genuinely game changing for small local businesses like dance schools.

We are talking about saving real hours every week.

Showing up more consistently without burning out.

Taking the mental load out of marketing so you can focus on actually running your dance studio.

Ready to make your social media your most powerful enrolment tool?

👇🏼 Comment ‘Skool’ below and I will send you a link to my free Dance Marketing Pro community where you will get instant access to free marketing strategies and templates to grow your dance business.

Here’s what most dance studio owners don’t realise ⬇️Google prioritises businesses with consistent, quality reviews.That...
05/20/2026

Here’s what most dance studio owners don’t realise ⬇️

Google prioritises businesses with consistent, quality reviews.

That means every time a parent leaves a new review, your dance business moves higher in local search results.

So when parents search “dance classes near me,” guess whose dance studio they’ll see first? 👀

The secret is to make it:

✅ Easy for parents to review you

✅ Part of your regular systems (like onboarding or end-of-term emails)

✅ Something fun they want to do

Pro tip 👉 Don’t overthink it.


Set a weekly reminder to ask 3 parents who’ve given positive feedback lately.


You’ll be amazed how quickly those 5⭐ stars stack up!

Want to learn how to get your dance studio seen everywhere online (not just on socials)?

👇🏼 Comment ‘Skool’ below and I will send you a link to my free Dance Marketing Pro community where you will get instant access to free marketing strategies and templates to grow your dance business.

Will you try these strategies?

Does your Instagram profile pass the test? 👀A parent lands on your Instagram page.You have 5 seconds.That is all.In that...
05/19/2026

Does your Instagram profile pass the test? 👀

A parent lands on your Instagram page.
You have 5 seconds.
That is all.

In that window they are deciding whether your dance school feels like the right fit, or whether they keep scrolling.

Your bio should tell parents exactly who you serve, where you are, and what to do next.

So that they don’t just land on your profile but they hit that follow button too!

Save this and do the 5 second audit today.

And if you want more practical, no-fluff marketing strategies built specifically for dance schools come and join us inside my free community Dance Marketing Pro.

👇🏼 Comment ‘Skool’ below and I’ll send you a link to join us.

05/17/2026

I had such a great time presenting about the Preschool Dance Marketing program, facilitating a Meta Ads masterclass, and exhibiting at the 2026 Ready Set Dance conference 🤩

Here’s how to play Dance Studio Instagram Stories Bingo ⬇️🥳1️⃣ Save this post so you can easily come back to it daily.2️...
05/15/2026

Here’s how to play Dance Studio Instagram Stories Bingo ⬇️🥳

1️⃣ Save this post so you can easily come back to it daily.
2️⃣ Complete any 5 squares in a row - across, down, or diagonal.

3️⃣ Snap a pic of your progress and tag me so I can cheer you on.

Each square is a quick, proven action to help get your audience to engage with you and increase dance enquiries.

Which square are you starting with?

P.S I challenge you to try and complete them all by the end of June! Are you in?

Are you sleeping on this underrated enrolment strategy? I’m talking about partnering with local schools and communities ...
05/13/2026

Are you sleeping on this underrated enrolment strategy?

I’m talking about partnering with local schools and communities groups to grow your dance studio.

Partnering with a local school group:

👉🏼 Builds trust through school recommendations
👉🏼 Keeps your dance school front of mind
👉🏼 Helps retain students as they are likely to have friends in the same class

Are you using this underrated marketing strategy to grow your dance studio business?

Ready to master online marketing for your dance school?

👇🏼 Comment SKOOL below and I’ll send you a link to my free Dance Marketing Pro community where you’ll get instant access to free marketing strategies and templates built specifically for dance school owners.

If Instagram disappeared tomorrow… could you still fill your dance classes? Social media is powerful…but you do not own ...
05/12/2026

If Instagram disappeared tomorrow… could you still fill your dance classes?

Social media is powerful…but you do not own it.

But your email list is yours.

It’s the one asset that keeps working even when the algorithm doesn’t and gives you direct access to a warm audience of people interested in your dance studio without battling the algorithm.

Because when someone joins your list, they’re not just a follower..

They’re a warm lead.

A potential enrolment.

A future loyal customer.

Start building your list now.
Even if it’s just 5 people.

Your future self (and your enrolment numbers) will thank you.

Save this post and start growing your email list today.

If you’re tired of guessing and feeling stuck with growing your dance school..

👇🏼 Comment ‘Skool’ below and I will send you a link to my free Dance Marketing Pro community where you will get instant access to free marketing strategies and templates to grow your dance business.

💥Tried-and-tested CTA’s you can copy to:→ start conversations → grow your following with dance parents 
→ drive more dan...
05/08/2026

💥Tried-and-tested CTA’s you can copy to:
→ start conversations
→ grow your following with dance parents 

→ drive more dance enquiries

→ fill your dance classes faster

📌 Save this post to get more people to engage and take action from your dance content

And if you want more marketing strategies and templates like this for your dance business 👇

👇🏼 Comment ‘Skool’ below and I will send you a link to my free Dance Marketing Pro community where you will get instant access to free marketing strategies and templates to grow your dance business.

Will you try these strategies?

Ready to turn those double taps into actual dance class bookings? Not all posts are created equal - what get’s someone t...
05/06/2026

Ready to turn those double taps into actual dance class bookings?

Not all posts are created equal - what get’s someone to follow isn’t what gets them to buy.

These 3 post types are my go-to for turning followers into paying dance customers.

They build trust.
Showcase your dance studio.
And make it easy for someone to say “I’m ready to book!”

Want 100 proven dance studio content ideas that not only get you visible but lead your audience to booking a dance class?

Comment ‘Ultimate’ below and I will send you my free list of dance studio content ideas.

And let me know in the comments, are you posting these 3 types of content?


4 actions. Less than 15 minutes. That’s all it takes..More reach, more relationships, more enrolments.You spent time cre...
05/05/2026

4 actions. Less than 15 minutes.

That’s all it takes..

More reach, more relationships, more enrolments.

You spent time creating that post, so don’t let it disappear into the feed.

What you do in the 15 minutes after you post matters more than most dance school owners realise.

That first hour is critical.

The algorithm is watching whether people are engaging, whether you’re engaging back and whether your account is active in your local community.

Most dance schools hit publish and walk away.

But the ones filling classes consistently are the ones who spend time building their communities.

This checklist takes less than 15 minutes and it works.

Save it. Use it every time you post.

And if you want more practical, no-fluff marketing strategies built specifically for dance schools come and join us inside Dance Marketing Pro.

👇🏼 Comment ‘Skool’ below and I’ll send you a link to join us.

Sound familiar? A parent enquires about your dance school.You respond.They disappear.Most dance studio owners send one m...
05/01/2026

Sound familiar?

A parent enquires about your dance school.
You respond.
They disappear.

Most dance studio owners send one message, hear nothing back and assume that parent has moved on.

But here is what I know after 25+ years in the dance industry.

A parent who ghosts is usually still interested.
They are just busy, distracted or needing extra details.

The dance schools that win are the ones with a simple, consistent follow up process that keeps warm leads from going cold.

Your enquiry system is part of your marketing strategy.

If there is no system, enrolments are slipping through the cracks every single term.

Let’s stop that leak and increase your student enrolments today!

Ready to master online marketing for your dance school?

👇🏼 Comment SKOOL below and I’ll send you a link to my free Dance Marketing Pro community where you’ll get instant access to free marketing strategies and templates built specifically for dance school owners.

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