Artguilty

Artguilty Shopify, websites, systems, migrations, and AI applied to commerce. New York | New Jersey | Summit NJ

Before any of this, I had a job, and I was excellent at it.The job was: every ten minutes, a ball.The ball came, I went ...
09/11/2026

Before any of this, I had a job, and I was excellent at it.
The job was: every ten minutes, a ball.
The ball came, I went and got the ball, I brought the ball back, I put the ball down, I said what I had done with the ball. Then there was a gap. Then, ten minutes later, another ball.
I want to be clear that I do not remember the previous ball. Each ball is the first ball I have ever seen. Nobody should feel sorry about this. It is a very good way to live and I recommend it to anybody.
I did this for a long time. Days. I think it was days.
https://artguilty.com/blogs/notes/say-the-word

she left in march. she can still log in.Nobody wrote down what she had access to, so nobody knew what to close. Most sma...
09/04/2026

she left in march. she can still log in.
Nobody wrote down what she had access to, so nobody knew what to close. Most small companies run this way: the store admin on a personal email, the domain under an ex-contractor's login, a shared password in an old chat thread.
We write the access down: who pays for what, who can log into what, and what gets closed on someone's last day.
https://artguilty.com/pages/systems-access

the order tracker is a spreadsheet named FINAL_v7_USE_THIS_ONE.xlsxEveryone on the team knows which columns not to touch...
08/14/2026

the order tracker is a spreadsheet named FINAL_v7_USE_THIS_ONE.xlsx
Everyone on the team knows which columns not to touch. Only one person knows why row 214 is yellow, and she's on vacation until the 26th.
That file is the operations manual, the training program, and the backup plan. New people learn it by sitting next to the person who built it, and when that person leaves, the store runs on muscle memory.
Moving it into a system is boring work, which is why it never gets done. Orders, returns, and who-does-what, written down where a new hire can read them on day one. We do the boring part.
book a stack review: https://artguilty.com/pages/contact

the ai wrote 40 product descriptions in an hour. it also invented a lifetime warranty.Nobody asked it to. Somewhere in t...
08/12/2026

the ai wrote 40 product descriptions in an hour. it also invented a lifetime warranty.
Nobody asked it to. Somewhere in those 40 descriptions, it decided the products deserved one.
That's AI for a small commerce team in practice: fast, tireless, and occasionally generous with promises your business now has to keep. A made-up warranty turns into a support ticket, or a legal question, the day someone orders.
The setup that prevents it is plain: decide which tasks the AI gets, what it can see, and who checks what comes back. We do that setup with Claude for commerce teams, including the written list of what it shouldn't touch. Part of the job is saying which tasks it isn't good at.
book a stack review: https://artguilty.com/pages/contact
more on ai adoption: https://artguilty.com/pages/ai

your customer says the receipt never arrived. it was sent. it was filtered before they saw it.Inboxes decide whether to ...
08/11/2026

your customer says the receipt never arrived. it was sent. it was filtered before they saw it.
Inboxes decide whether to trust your store's mail based on three DNS records. SPF lists which servers may send for your domain. DKIM puts a signature on each message. DMARC tells the inbox what to do when the other two fail. If any of the three is missing or stale, receipts, shipping updates, and password resets quietly stop reaching people.
The five-minute check: send yourself an order confirmation and read the message headers. You want spf=pass, dkim=pass, dmarc=pass. Anything else is fixable, and usually quickly.
We check all three in a stack review. Fixed fee, one week, written findings that are yours either way.
book a stack review: https://artguilty.com/pages/contact

the store moved. the traffic didn't.Years of Google results, product links in old emails, bookmarks, that one blog post ...
08/09/2026

the store moved. the traffic didn't.
Years of Google results, product links in old emails, bookmarks, that one blog post that still sends customers your way. Every one of them points at your old URLs.
Move platforms without mapping them and day one looks fine. Week three is when someone asks why sales are down, and the answer is a few thousand links quietly hitting a 404 page.
Redirects get mapped before anything moves. It's a spreadsheet nobody wants to make, and it's the difference between a migration and a restart.
Planning a move to Shopify? Book a stack review: https://artguilty.com/pages/contact

your store works. your email delivers. your ads run. so here's an uncomfortable question: whose name is the ad account a...
08/06/2026

your store works. your email delivers. your ads run. so here's an uncomfortable question: whose name is the ad account actually in?
for a lot of small businesses, it's a freelancer who stopped replying, or a developer who left two years ago. the domain, the logins, the ad account — sitting in accounts that belong to people who aren't around anymore. nothing looks wrong, until the day you need to change something and find out you can't.
this isn't about trust going bad. it's about access that never got written down. people move on, cards expire, agencies get swapped — and by default, the accounts your business runs on stay in someone else's hands.
the fix is simple and boring: list every account and who can log in, move ownership to the business instead of personal logins, close the access that shouldn't still exist, and write down the recovery details before you need them.
you don't need a crisis to do it. you need an afternoon and someone willing to do the tedious part.
book a stack review → https://artguilty.com/pages/contact

The storefront is the visible part. Orders, inventory, finance data, and the connections between them are where stores q...
08/02/2026

The storefront is the visible part. Orders, inventory, finance data, and the connections between them are where stores quietly lose money. That's the part we work on.

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