09/21/2026
So yes, I've been screwing around with book titles and covers in public. You saw a different one yesterday. 😂
I think I finally found it.
HUMOR TRAINING?
Because When They Laugh, You Win.
Why It Matters More in a World with AI
I've been working on this book for a while.
A LONG while.
I first had the idea about 17 years ago.
And the truth is, the book has actually been done for a while too.
I just haven't released it.
Something wasn't right.
It wasn't the idea. I've believed for years that people should train their sense of humor.
I've taught thousands of people over my career, and I've watched people who didn't think they were funny discover that they were. I've watched them become better communicators, more confident speakers, make stronger connections with other people and learn to find humor and perspective in their own lives.
That's why I've fought so hard for this.
We train our bodies. We train our memory. We train leadership, communication and public speaking. We learn other languages.
Why don't we train our sense of humor?
Humor Training isn't something I invented. People have been studying and teaching versions of it for years, including in most of Europe.
Think about Gold's Gym.
Joe Gold didn't invent muscles.
He didn't invent bodybuilding.
He built the gym.
That's how I've always thought about what I've been trying to do with humor.
But 17 years ago, there really wasn't a gym.
If you wanted to seriously get better at humor, you could take my comedy class, attend a workshop or hire somebody like me to coach you.
Public AI chatbots weren't a thing. Hell, some people were still using dial-up. 😂
Eventually technology gave me a way to solve that problem.
I could build the gym.
The Kazam Humor Engine and the software around it gave people a way to actually train—to bring their own stories, frustrations, presentations, speeches and real-life situations and work on finding THEIR funny.
So I finally had the HOW.
But something was still missing.
I needed a reason to take up the fight to make Humor Training a thing...again.
Not a reason for ME.
I already knew why it mattered.
I needed a reason for everybody else to care.
And then, ironically, AI dropped it right in my lap.
With the AI sh*tstorm people are starting to take notice that AI is here and people are going to not only have to compete with AI, but with each other in a way we have never seen before.
For the first time, I didn't just know why we should train our sense of humor.
I knew what we were training FOR.
Maybe it's finally time we start taking Humor Training seriously.
Not because everybody needs to become a comedian.
Because becoming funnier means becoming better at speaking and understanding a language that can help us cope, communicate and connect with other people.
The idea didn't change.
THE WORLD DID.
Here's the short synopsis:
Humor isn't just about telling jokes. It's a human capability that can help us cope when life gets hard, communicate what we really mean, and connect with other people.
As artificial intelligence gets better at doing more of what people do, the challenge isn't simply whether humans can compete with machines. People will still compete with people—for jobs, clients, attention, trust, relationships, opportunities and the chance to be heard.
Humor Training? explores why your sense of humor isn't a fixed trait reserved for comedians or the "naturally funny", how it can be developed using the stories, experiences, frustrations and point of view you already have—and why now may be the perfect time to start.
You don't need to become a comedian.
You just need to become better at expressing the person you already are.
Because when they laugh, you win.
I think this is finally the book.