Reaction tells about the city viewed through the eyes of those who live there. Reaction is an archive containing everything that catches our attention on a daily basis which can be a good starting point to tell about new intimate perspectives of the world’s cities. The aim was to create a tool able to photograph everyday reality and reproduce it: that’s what Reaction is all about. Reaction came ab
out after a long experience in research and experimentation with new forms of social and language expression. Already in 2000 – 10 years before the more famous directors Ridley Scott and Gabriele Salvatores (Life in a day, and Italy in a day) did the same – we realised Human's Y2K, a documentary that tells about the night of 31 December 1999 on the occasion of the transition to the new millennium. In 2004, we came up with our first feature film MOVE! (Where are you going?), which is a moving photograph taken around the world at a particular moment in human history. Both projects were carried out in collaboration with international directors with video contributions filmed in 15 countries on 5 continents and managed exclusively via the web. REACTION was born with the aim to apply this model of production to the story of a city. This is production-wise far from the narrative codes of cinema, documentary or fiction, from journalism mechanisms and uses many individual standpoints. It’s ideologically far even from institutional channels, with everyone having all instruments at hand: it’s a necessary challenge to the evolution of contemporary audio-visual languages.
