01/07/2026
We just launched the 2026 edition of our marketing guide. We have been helping artists grow through PR and social media strategies for over 10 years and one question we always get is: “What’s the best way to promote my music without spending thousands?” We understand the struggle of spending money on companies that don’t deliver. The best answer is to learn the business and build a strong brand that converts into streams, merch sales, etc. You overall need to build a strong community.
To stand out, you need a mix of quality music, consistent social media content, and doing strategic promotion outside of this. This includes:
1. Releasing high-quality music regularly
2. Engaging social media to build your presence
3. Running targeted ads and pitching to playlist curators and YouTube channels.
We decided to create an easy, step-by-step guide to help artists release their music in today’s digital age. It’s aimed to help the beginner artist but also seasoned artists who need help with social media strategies and leads. You can use this every release and learn the promotional side. Learning all of this will put the power in your hands and not have to depend on others. Over time, you can build out a team you love and trust. But it does take a lot of time so we hope this will help get everyone started.
Here’s what’s inside:
1. A flow chart to map out your release
2. Content ideas and hook examples
3. Tips on writing press releases
4. Picking a distributor
5. Different ways to promote your music
6. How to do market research
4. Valuable contacts to jumpstart your journey
Link is in the bio if interested.
