06/05/2026
Are you interested in retail vendor opportunities to sell your products during Monterey Car Week? International Car Week is currently seeking a limited number of field vendors for two featured Monterey Car Week events at Bayonet Black Horse Golf Course overlooking Monterey Bay: The Paddock Monterey on Friday, August 14, 2026, and Concorso Italiano, Monterey on Saturday, August 15, 2026.
Celebrating its 41st year, Concorso Italiano is a leading celebration of Italian automotive culture, design, and performance. Last year, we hosted 6,400 attendees and a curated display of 460 cars, 64 of which were in our Global Exotics corral for non-Italian makes.
Video of a past Concorso Italiano event:
https://www.youtube.com/watch?v=eZvIv0dQvNM
The Paddock Monterey brings together an enthusiastic Friday audience around distinctive cars, hospitality, live music, and curated experiences. Last year, we had 1,600 attendees and displayed 140 distinctive cars from around the world.
These events are well-suited for brands offering Italian car culture merchandise, automotive accessories, automobilia, art, apparel, leather goods, collectibles, premium lifestyle products, and other enthusiast-focused products.
Field vendor packages include a tented space on the fairway, an event book listing, admission credentials, vendor parking passes, furnishings and logistics support. Tent options range from 10'x10' to 10'x40'.
For applications or more information, please email [email protected] or contact Steven Shonk directly.
Steven Shonk
Director of Business Development
E: [email protected]
A must see during Pebble Beach Car week, Concorso Italiano this years event was an incredible display of over 800 Italian exotics and a great celebration of ...
