Udderly Incredible Record Factory

03/06/2019

Hello Friends,

It's been a very long while since I last made a post. So what have we been up to?

Jessica vine is wrapping her EP right now and is in the mix phase. It's been a very rewarding past year working on a very special group of songs. She'l be announcing her release date very soon so be sure to check her out at https://www.facebook.com/Jessica-Vines-191718087931552/

32 Below began work a few weeks ago on two new songs to be released later this Spring. They have a very different vibe than the band has had in the past couple years and I'm personally very excited for this new direction. The new tunes really allow their musicianship to shine through and are catchy as can be!

The Gina Powers Band has been working since early December on a full length album. Excellent songwriting, vocals, and musicianship have been displayed thus far with a lot of fun work to come!

I'd also like to take a moment to share what I've personally been learning the past few months. After all, it's the engineer/producers job to keep growing as well as the artists!

As such, I'd like share a new philosophy I'm suggesting to everyone; "Let the song decide." What I mean by that is, a song is best served when the performance of everyone's parts serves what the song has to say, or what the song wants to be. Too many times I've witnessed different musicians hell bent on showing off just because they can, or because they think they only have value if they do, and inevitably the recording suffers. Parts no longer work together, melodies become convoluted and lost in the mix; in general what was a great song becomes one that is eminently forgettable.

Having a producer can go a long way towards making sure that a song is constructed to its maximum effect, but a band that can restrain their own worst urges can be just as successful without a producer. Anyways, just something for you all to think about. We all go into the recording process with a multitude of ideas, excited to show what we can do. The best albums are the ones where the ideas and parts that don't fit are left on the cutting room floor,and the best ideas shine. Remember, the best songs tell a story. Find a way to make sure the story is what matters most.

Keep Creating!
~Shawn

Artist

12/04/2018

32 Below starting work on the next two singles! .

12/02/2018

Gina Powers Band!

09/27/2018

As we close another day at UIRF it strikes me what may be our biggest asset here : institutional knowledge!

What does that mean exactly? It means in our building, which we share with The Bitzer Agency, we have just a few meters away some guys who’ve played and recorded music for decades, to say nothing of the musicians who are constantly visiting to work on their booking schedules or just hang out. There’s a near constant presence of folks to bounce ideas off of, or borrow a killer amp or snare drum from, or as happens often, someone with intimate knowledge of how to get the B3 sound we’re looking for, or who has just the right vocal tone for harmony we wanna lay down.

I think what makes our little studio special, and why our business has been growing so quickly, has more to do with the community that surrounds the studio than it does all the gear, plugins, instruments, etc. Past clients, current clients, musician friends, industry aficionados, etc, etc. it’s really a fantastic little world we get to be part of!

Stop on in, see what I’m talking about. We’re currently pretty booked for the next couple months, but if you’ve got a project in mind, we like to hear about it and see if we can be a part of achieving your vision!

~Shawn

09/26/2018

Great session today continuing our work on Jessica Vine’s debut album with Jessica, Michael “MG” Grate and Matt Tinjum! This girl is going to be a star, I’m 100% confident of that, and MG and Matt proved once again why they’re both session aces!

09/25/2018

09/25/2018

Just a handful of shots of the studio.