LAB

LAB CONNECTING THE COMMUNITY THROUGH CREATIVITY. LAB exists to unleash your inner creative.
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A Minneapolis-based creative agency connecting businesses to their community through branding, design services, collaborations, brand experiences & community events. It's a place to create, connect + collaborate with others who share the yearning for learning + creating. LAB Headquarters is located on the North end of Loring Park, across from The Basilica. Take the elevator from the historic alley

way up to 3R - we are on the top floor. We want to support the art of crafting by providing a fun atmosphere for you to learn and create while socializing with others, and leave feeling completely inspired. Founders: Jessica Moriarty and Mollie Windmiller are the co-founders of LAB. Together, they offer the perfect combination of passion and skills to curate LAB MPLS. Mollie, president of Windmiller Design Group, has an unrivaled eye for design and branding. Jessica is the owner of Prime and Polish, the home décor boutique in Minneapolis. Mix Jessica’s knowledge of DIY projects, interior design and home décor with Mollie’s design expertise and enthusiasm, and we’ve got a duo that’s ready to conduct labs for all things creative!

As anyone with chronic pain knows, the real goal of a treatment plan isn’t just to feel better, it’s to get your life ba...
06/17/2026

As anyone with chronic pain knows, the real goal of a treatment plan isn’t just to feel better, it’s to get your life back. ⁠
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Especially with chronic cases, the experience of finding a doctor you trust and navigating a treatment plan can feel overwhelming, which is why we kept warmth, movement, and approachability at the heart of this brand. The logos are modern and confident enough to reflect the clinic’s credentials. The copy is written to make patients feel understood and cared for. All that’s left is a visit to Dr. Ro, which we know speaks for itself. ⁠
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Swipe to see more of the full identity. ✨️

A brand as intentional as the doctor behind it. Meet Mahajan Spine & Joint: LAB’s latest branding client! ⁠⁠Mahajan Spin...
06/16/2026

A brand as intentional as the doctor behind it. Meet Mahajan Spine & Joint: LAB’s latest branding client! ⁠
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Mahajan Spine & Joint is a new spine and joint practice in Fargo, founded by Dr. Rohit Mahajan and his wife, Sonya. Dr. Ro (as his patients call him) is one of the most respected pain physicians in the region, and after more than a decade leading pain medicine at one of the largest health systems in the country, he decided there was a better approach, treating patients with a unique blend of clinical expertise and regenerative techniques. ⁠
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We were brought in to build the brand from the ground up, and we wanted the brand to feel like every interaction with the Mahajans: warm, welcoming, and always patient-forward. ⁠
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Swipe to see a sneak peek of the brand, and stay tuned this week as we share more! Link in bio to learn more about our branding services.

We might be biased, but our emails are ones you’ll actually want to open. 💌 Once per month, packed with local stories & ...
06/11/2026

We might be biased, but our emails are ones you’ll actually want to open. 💌 Once per month, packed with local stories & finds, and guaranteed to be the most colorful thing in your inbox. ⁠
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Swipe to see a peek of our June email, and visit our in link bio to join the list.

Most homes don’t need a brand, but most homes aren’t . ⁠ came to us with the idea of building an entire home centered ar...
06/10/2026

Most homes don’t need a brand, but most homes aren’t .
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came to us with the idea of building an entire home centered around the Swedish concept of “mysa,” “to cozy up,” and designed every detail of the home in service of the well-being of those who inhabit it. Now on view during the Artisan Home Tour, you’ll see for yourself what we mean when you visit. ⁠
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But before ground was ever broken on Mysa Hus, Mark and his team needed a brand that helped to center the project and introduce the concept. By building a brand with strong visuals, intentional copywriting, and a smart website, we paved the way for Mysa Hus to fully realize its potential (and generate buzz throughout construction). ⁠
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A quality brand can be what sets you apart. To learn more about our creative services and explore the full brand, visit our link in bio. And, don’t forget to visit Mysa Hus at Stop #7 on the ! See you there. 🥰

You already have the vision—we’re simply here to bring it to life. When you’ve outgrown the website you built on your ow...
06/04/2026

You already have the vision—we’re simply here to bring it to life. When you’ve outgrown the website you built on your own, we’re here to help. ⁠
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Visit our link in bio to learn more.

06/03/2026

Founder , came to us with a clear vision...she just needed her website to catch up. 😉 Introducing our latest project: JDP Consult! ⁠
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When the website you built yourself in the early days of your biz isn’t cutting it, consider us your first call. Together, we refined her brand copy and site design to better position her services, seamlessly integrate her newest offering Market Maven, and turn readers into clients (all while keeping her signature “never too serious” energy intact). ⁠
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A good website can transform your business. Visit our link in bio to learn about our creative services.

06/02/2026

We’re kicking off the Artisan Home Tour a few days early! Today, we co-hosted a special preview of Mysa Hus with and to give local creatives, designers, and wellness experts the very first preview of this philosophy-rooted home. Built upon the Scandinavian concept of “mysa,” meaning “to cozy up and feel at home,” we designed the Mysa Hus brand to support this dreamy space. In a home designed for connection and restoration, that’s exactly what the day entailed, and we can’t wait for you to experience it yourselves!

Visit to learn more and get your tickets, which kicks off on June 5th!

Concept and construction by
Interior design by
Branding by

Brands built for betting on yourself. Meet our latest client, Insights Mode!⁠⁠After years of leading insights at a Fortu...
05/14/2026

Brands built for betting on yourself. Meet our latest client, Insights Mode!⁠
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After years of leading insights at a Fortune 100 company, Jill decided to venture out on her own as an insights consultant who helps businesses translate their data into decisions, turning research into action with impact. ⁠
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With decades of corporate experience and a quickly growing roster of clients, she enlisted LAB to build a polished, approachable brand to support her work. Through strong visuals and succinct messaging, we translated the clarity and confidence that Insights Mode brings to its clients into a brand personality that represents this next chapter. ⁠
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Visit our link in bio to view the full brand and learn about our creative services.

On Thursday, June 4th, join Owner and Creative Director, Mollie Windmiller, at our Branding Workshop! Your brand is more...
05/12/2026

On Thursday, June 4th, join Owner and Creative Director, Mollie Windmiller, at our Branding Workshop! Your brand is more than a logo—it’s the feeling someone gets when they first discover you, and the reason they rave about you to their friends. Together, we’ll dig deep into what makes your business one-of-a-kind and understand how to build a visual identity to capture it.⁠
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Whether you’re a new biz or simply looking for a refresh, attending this workshop will give you a renewed focus and confidence when sharing what you do. Link in bio for tickets!

If you had coffee with your brand, what would it say? Your brand’s voice is your secret weapon to staying memorable, att...
04/28/2026

If you had coffee with your brand, what would it say? Your brand’s voice is your secret weapon to staying memorable, attracting the right clients, and conveying what you do with confidence. Next Thursday, we’re chatting all about it in our *virtual* Brand Storytelling Workshop, led by LAB’s own Brand + Editorial Manager, Emma Geary! ⁠
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Together through conversation and a series of journaling prompts, we’ll build your brand voice with personality and impact, helping you stand out online, in person, and in the IG feed. ⁠
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This is a virtual workshop, which means you can get cozy on your couch from anywhere in the world to talk about all things writing with Emma! Visit our link in bio to snag your ticket. ⁠
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1629 Hennepin Avenue, Suite 300A
Minneapolis, MN
55403

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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