Life Floor

10/15/2026

We're thrilled to celebrate Aquarabia Qiddiya City in Saudi Arabia as a recipient of the 2026 World Waterpark Association Leading Edge Award! 🎉

As the largest water theme park in the Middle East, Aquarabia is redefining aquatic entertainment with 22 rides and experiences across eight immersive themed worlds.

Life Floor is proud to have contributed over 63,507 square feet of custom-designed, cushioned, slip-resistant aquatic safety surfacing to this extraordinary destination!

Inspired by Saudi Arabia's natural landscapes, Life Floor incorporated intricate rock formations, native plant motifs, and earthy tones to seamlessly blend safety, creativity, and storytelling into the guest experience.

This recognition celebrates what's possible when innovation and collaboration come together. Congratulations to our incredible partners, including WhiteWater West, Water Technology, Inc., ARSA, Falcon's Creative Group, Endless Surf, and Sub Sea Systems, Inc., for helping bring this vision to life!

🔗 Explore this award-winning project:
https://bit.ly/3U3TcGK

10/12/2026

🌊 That's a wrap on WWA 2026! 🏆

What an incredible week in Las Vegas! From celebrating milestones and award-winning projects to strengthening partnerships and reconnecting with friends across the aquatic recreation industry, this year's World Waterpark Association Show was one to remember!

🏆 Two Leading Edge Awards! We were honored to receive WWA Leading Edge Awards for our contributions to Aquarabia Qiddiya City and Sun World Vung Tau! Congratulations to our team and the incredible industry partners who helped bring these destinations to life!

🤝 Partnerships & Connections! We celebrated the launch of our new partnership with POOLCORP, continued conversations around our collaboration with Modern Recreational Technologies (MRT), and connected with industry friends, customers, and new faces throughout the show.

🎤 Sharing Ideas & Inspiring Innovation! Our CEO and Co-Founder, Jonathan Keller, had the honor of introducing this year's keynote speaker and joined Sondra Shannon for an upcoming Live with Sondra podcast episode exploring leadership and company culture.

🎉 15 Years of Life Floor! This year's show was especially meaningful as we celebrated our 15th anniversary alongside the people and partnerships who have helped shape our journey. We wrapped up the week with a memorable celebration at Meow Wolf!

Thank you to the World Waterpark Association, our incredible team, partners, and everyone who stopped by Booth 639. We're grateful to be part of an industry that keeps pushing boundaries through innovation, collaboration, and a shared passion for creating unforgettable aquatic experiences.

Here's to the next 15 years of making aquatic spaces safer, more beautiful, and designed for joy! 💙

10/07/2026

There's a lot to celebrate at the World Waterpark Association Show!

We're proud to celebrate two projects featuring Life Floor that earned the 2026 WWA Leading Edge Awards.

🏆 Aquarabia Qiddiya City
🏆 Sun World Vung Tau

Recognition like this reflects the collaboration, creativity, and innovation required to bring world-class aquatic environments to life. We're honored to have contributed to both projects and to work alongside the talented teams behind them.

Visit the Life Floor team at Booth 639 to connect about aquatic safety, innovative design, and how thoughtful surfacing can create exceptional guest experiences.

10/07/2026

Big news for Life Floor and for commercial aquatics. 🎉

We’re excited to announce a partnership with POOLCORP, the world’s largest wholesale distributor of swimming pool supplies, equipment, and related outdoor living products.

Through this partnership, Life Floor is now available through POOLCORP's Commercial Aquatics team and national footprint, giving contractors, designers, and operators a new way to specify, source, and support Life Floor for their projects.

Together, we’re making it easier to bring cushioned, slip-resistant aquatic safety surfacing to splash pads, pool decks, waterparks, recreation centers, and commercial aquatic facilities across North America, with expanded purchasing and financing options for our partners.

More access. More possibilities. More aquatic spaces designed to be safer, more beautiful, and more inclusive.

We're excited for what's ahead with POOLCORP.

🔗 Read the full announcement: https://bit.ly/3VshUkx

10/01/2026

We’re heading to Las Vegas for the WWA Show! 🌊

Join the Life Floor team at the World Waterpark Association Show to connect, discuss aquatic safety and design, explore upcoming projects, and see how Life Floor is helping create safer, more beautiful aquatic environments worldwide.

📍 WWA Show | Las Vegas, NV
📅 October 6–9
🎪 Trade Show: October 7–8
📌 Life Floor | Booth 639

Come visit with Jonathan Keller, Lindsay Fetzer, Amy Cantin, Holden Bigler-Johnson, Debbie Ruiz, MBA, Kelsi Goss, Michelle Henderson, Jen Post, and Briana Valente, CPO, throughout the week.

Whether you're planning a new waterpark, renovating an existing aquatic space, or looking for ways to bring more safety, comfort, and design flexibility to your next project, we'd love to connect.

While exploring the show floor, don't forget to stop by and visit with our partners and Registered Aquatic Partners who will also be exhibiting!

🌊 Baynum Solutions | Booth 638
🌊 Concrete Science | Booth 528
🌊 Landmark Aquatic | Booth 105
🌊 Martin Aquatic Design & Engineering | Booth 636
🌊 Ramuc Specialty Aquatic Coatings | Booth 437
🌊 TUFF COAT Rubberized Non-Skid Coatings| Booth 437
🌊 WhiteWater West | Booth 732

We’re looking forward to a great week of connecting with waterpark and aquatic professionals from around the world. See you in Vegas!

09/30/2026

We’re excited to share some big news! 🎉

Life Floor® has announced a new strategic partnership with Modern Recreational Technologies (MRT), the manufacturer of Ramuc® and Tuff Coat®.

Our shared philosophy is simple: every surface in an aquatic facility serves a different purpose, and each deserves a solution designed specifically for that environment.

By combining Life Floor’s expertise in aquatic safety surfacing with MRT’s specialized coating technologies, we can help facilities create spaces that are safer, more durable, visually cohesive, and designed for long-term success.

From splash pads and aquatic play areas to pool interiors, surrounding decks, walkways, and transition spaces, we’re bringing together complementary solutions to help create better aquatic experiences from one area to the next.

Safer. More Beautiful. Together.

Learn more about the partnership:
https://bit.ly/4yzGOwY

09/29/2026

Come see us at National Recreation and Park Association Conference at Booth 1131!

09/25/2026

Philadelphia, we're almost there!

The Life Floor team is heading to next week, and we're looking forward to connecting with parks and recreation professionals nationwide.

Stop by Booth 1131 to meet Jonathan Keller, Holden Bigler-Johnson, Debbie Ruiz, Brian Howell, Jen Post, and Briana Valente. Whether you're planning a new aquatic space, renovating an existing facility, or looking for ways to improve safety and design, we'd love to talk.

📍 National Recreation and Park Association Annual Conference
📅 September 29–30
📌 Philadelphia, PA
➡️ Life Floor | Booth 1131

We’ll also be joined in our booth by Jake Round of Baynum Solutions, one of our Registered Aquatic Partners.

And while you’re on the show floor, be sure to stop by and visit Landmark Aquatic at Booth 330!

See you in Philly! 🎉

09/24/2026

Safety standards matter most when they prevent the injuries that never have to happen.

In the third and final installment of our series, Brian Howell explores the injury-prevention case for certified aquatic surfacing with Dr. Tara Troxel, Principal Biomedical and Safety Consultant at S-E-A Limited.

From traction and impact attenuation to reducing slip-and-fall incidents, industry consensus standards like NSF/ANSI/CAN 50 and ASTM provide an important framework for creating aquatic environments that are designed to perform safely under real-world conditions.

Read the final installment and learn why independent testing and certification should be an essential part of aquatic facility design and specification.

🔗 Read more: https://bit.ly/4yLPbWa

09/23/2026

What does it look like to build a company around a mission to make aquatic spaces safer?

Life Floor CEO and Co-Founder Jonathan Keller recently sat down with Katie Crysdale of Lakeview Aquatic Consultants Ltd., to share the story behind Life Floor, where the idea began, the purpose that continues to drive our work, and the journey of building a company focused on creating safer, more beautiful aquatic environments.

As Life Floor celebrates 15 years, conversations like this are a meaningful reminder of why we started and the impact we hope to continue making across the aquatics industry. Thank you, Katie, for the conversation and the opportunity to share Jonathan’s story!

🎥 Watch the full interview: https://bit.ly/4hieVCh

Jonathan Keller shares his journey from childhood in Minneapolis to...