Light the Hoan

Light the Hoan Milwaukee’s Symbol of Light 💡
Lighting Up the Hoan Bridge Daily at Sunset
24/7 Livestream + Open to the Public Open to the public. One of Milwaukee's 7 Wonders.

Lighting up Milwaukee's Hoan Bridge daily starting at sunset. Check out our website for upcoming special events on the Hoan Bridge

From one icon to another…As the lights up New York tonight, the Hoan is joining the celebration in NY Knicks blue and o...
06/14/2026

From one icon to another…

As the lights up New York tonight, the Hoan is joining the celebration in NY Knicks blue and orange.

A championship moment deserves an iconic skyline.

📸

The world’s biggest soccer stage kicks off tonight, and I’ll be shining all evening long for players and fans across the...
06/11/2026

The world’s biggest soccer stage kicks off tonight, and I’ll be shining all evening long for players and fans across the globe! ⚽️

I’m not picking a team… but I might shine a little brighter for our Milwaukee Messi, Esmir Bajraktarević. 😉

📷:

Congratulations to John Kroner on his retirement from Orthopedic Hospitals of Wisconsin! 🥳I'll shine extra bright for yo...
06/10/2026

Congratulations to John Kroner on his retirement from Orthopedic Hospitals of Wisconsin! 🥳

I'll shine extra bright for you this evening. Thank you for all the care you've provided over your career!

Want to see your colors on me? 👀Whether you’re celebrating a milestone, honoring a cause, launching something new, or un...
06/09/2026

Want to see your colors on me? 👀

Whether you’re celebrating a milestone, honoring a cause, launching something new, or uniting people, your moment can become part of Milwaukee’s skyline.

A bridge lighting includes:

💡 Custom lighting in up to four colors, displayed on both sides
💡 Visibility from sunset to 2 AM
💡 Social media promotion
💡 Professional photography

When you illuminate me, your impact reaches for beyond my span. Viewers from all over the world can witness your moment on our livestream, across social media feeds, and in authentically-captured content.

Not sure where you fit? Reach out anyway. I love a creative reason to shine.

Submit your request at lightthehoan.com at least 30 days in advance, and let’s make something Milwaukee will remember. ✨

Please note, a donation is requested for all bridge lightings.

Even an icon as fabulous as me still needs a little self care from time to time! 🧖‍♀️The fantastic crew at NEXT Electric...
06/08/2026

Even an icon as fabulous as me still needs a little self care from time to time! 🧖‍♀️

The fantastic crew at NEXT Electric was out recently making sure all my lights are in tip-top shape so I can continue illuminating the skyline every night. 💡

Do you have any questions about how I stay shining my brightest?

I'm continuing to shine in rainbow colors for Milwaukee Pride tonight! 🌈Beginning at 9:30 PM, there will be a 30-minute ...
06/06/2026

I'm continuing to shine in rainbow colors for Milwaukee Pride tonight! 🌈

Beginning at 9:30 PM, there will be a 30-minute fireworks show, honoring the festival's 30th year held on Summerfest grounds! 🎆

I'm proud to have overseen the last three decades of Pride Fest along Milwaukee's lakefront. It's a powerful reminder of the LGBTQ+ community's impact on Milwaukee. 🏳️‍🌈🏳️‍⚧️

📸 Above MKE / Charlie Antoine Photography

I’ll light up in rainbow colors for all three days of Milwaukee PrideFest, beginning tonight! 🌈Everyone deserves the opp...
06/04/2026

I’ll light up in rainbow colors for all three days of Milwaukee PrideFest, beginning tonight! 🌈

Everyone deserves the opportunity to celebrate who they are. That’s why I light up every June for Pride Month, honoring the history, joy, and contributions of Milwaukee’s LGBTQ+ community. 🏳️‍🌈

I’m grateful to help Pride shine across the skyline and lakefront in a way only Milwaukee can. And each night at 9 PM, I’ll add a little extra sparkle for the celebration. ✨

📸 Above MKE / Charlie Antoine Photography, Nate Vomhof Media

I’m getting a little extra cheesy for National Dairy Month! 🧀And in America’s Dairyland, I certainly couldn’t let June g...
06/01/2026

I’m getting a little extra cheesy for National Dairy Month! 🧀

And in America’s Dairyland, I certainly couldn’t let June go by without melting into the moment. 😉

Tonight, I’m lighting up in celebration of Wisconsin dairy, the makers who keep it grate, and our friends at for sponsoring this extra sharp outfit. 😎

In other dairyland news, Sargento was just named one of the World’s Most Innovative Companies by Fast Company thanks to its 70+ year history of innovation in natural cheese. As the first company to successfully package sliced and shredded cheese, they revolutionized the way America enjoys cheese! 🤩

Headquartered in Plymouth which is known as the Cheese Capital of the World (because 14% of all the cheese that flows through the U.S. comes through Plymouth in Sheboygan County), I’m proud to shine for a Wisconsin-based organization doing so much for their community! I love to see how Sargento makes an impact beyond the cheese aisle, with thousands of hours of company-led community service.

Happy Dairy Month, Milwaukee! Curd you believe how good I look? 🤪

05/29/2026

I’ve got many friends and while we look similar, we are all different! 😉

Meet the Hernando de Soto Bridge, one of my friends from down south. 🤍

While we’re both tied-arch bridges, the Hernando de Soto Bridge is located in Tennessee and Arkansas, where it crosses the Mississippi River.

I, of course, am located in Milwaukee, where I span the Milwaukee River inlet, the Milwaukee Harbor, and the Kinnickinnic River.

Who’s your favorite illuminated landmark (besides me, of course)? 😘

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