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THE NEW COMPANY

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Miami, FL
THE NEW COMPANY

Design, Marketing and store in San Francisco

06/10/2026

Madden 27 Deluxe Cover by The New Company.

It’s our fourth season developing the Madden covers, and this has to be one of our favorites.

Featuring a man of many labels: No. 1 Overall Pick. Chicago Bears QB1. Generational Talent. Trailblazer. Unconventional. Nail Art Aficionado. Overhyped. Lightning rod. ICEMAN.

Our goal was to crystallize all of this in a single image — an encapsulation of the pressure, the place, the expression, and the resolve.

It’s a beautiful, simple portrait, and there was only one person we knew could bring it to life: the one and only . Not only is he an incredible photographer, but also a gracious creative partner who consistently pushes the work forward while ensuring every voice is heard and every note is considered.

Shout out to the whole team — Our producers , , who make it all happen. and his whole crew for the beautiful video work. And the EA team who steer this whole ship — , , , Reza, Jeff and everyone. Thank you!

Excited to share more from our latest work as our partnership with EA Sports continues.

Credits:

The New Company
Creative Director: Steven Olimpio
Executive Producer: Helena Corzan
Creative Director: Jacob Hellström
Sr Designer / Art Director: Andrew Ross
Sr. Art Director: Connor Brock
Producer: Emma Stehli
Post Producer: Bailey Patterson
Co-Founder, ECD: Matthew Luckhurst

Starring: Caleb Williams
Photographer: Joshua Kissi

Retoucher: One Hundred Berlin
Video Editor: Apollo Post House

EA Sports
Group Creative Director: Josh Kline
Design Lead: Paul Rosales
Senior Producer: Reza Vajihollahi
Producer: Jeffrey Boore
Brand Designer: Andrew Oelschlager
Global Group Creative Director: Terence Hobson
Sr. Producer, American Football Lead: Ryan Davis
Associate Producer: Joann Mauricette

04/14/2026

Looking for some talented folks to come join us in SF and LA. Lots of exciting work happening here and we’re looking for designers at all levels.

These are in-person design roles in SF and LA.
Experience in Brand System and Identity Design is a must.
Hit us up at [email protected]

02/16/2026

Nike Super Bowl LX visual center by The New Company — blending inspiration from the Nike Football and Super Bowl visual systems together into new and flexible typographic expressions, art direction, image treatments, and retail direction for Nike as they took over The Bay for the big game.

From Union Square to Santa Clara, the system served as the creative platform for a host of experiential activations, retail takeovers, digital initiatives and more throughout the weekend.

Proud to represent for San Francisco on the big stage and make our mark.

Thank you to our amazing client partners at Nike and to all of the external partners who brought this work to life!

CREDITS LIST
The New Company
Creative Director: Steven Olimpio
Sr. Designer, Art Director: Ryan Ormsby
Designer: Cecily Li .ilyli
Motion Design: Ismael Picardi
Sr. Project Manager: Morgan Lee
Co-Founder, ECD: Matthew Luckhurst

Nike Football
Brand Creative Producer: Bri Cubelo
Digital Design Lead: Koji Yamamoto
Sr. Designer: Lulubi Garcia
Sr. Creative Director: Jenny Tondera
Brand Marketing: Carlos Martinez

Additional Nike Team:
Alex Sorell, Allison Kong, Gianna Carrabotta, Kris Cantrell, Ryan Lynch

Case Study Photography
Bryson Malone
Gian Icatar .icatar

02/04/2026

Excited to share our new work with the legend, , and our friends at .

The NewCo team helped Art Direct and Produce the 2026 Team of the Year Cover, partnering with photographer in Milan to create an iconic piece of work.

Shout out to the FC team for the amazing collaboration.

The New Company
Creative Director: Steven Olimpio
Executive Producer: Helena Corzan
Co-Founder, ECD: Matthew Luckhurst
President: Seth Mroczka
Production Designer: Shawn Trudeau

Photographer: Mattia Balsamini
Production: Twentyfour Seven
Retouching: One-Hundred Berlin

Featuring: Zlatan

EA SPORTS
Director Marcom Creative — Production: Andy Gillooley
Global Head of Creative, FC: Ben Prout
Global Athlete Marketing - FC Brand: Sehrish Mumtaz
Senior Director FC Franchise Marketing: Charlie Villiers
Senior Producer: Jack Wright
Design Lead: Ravin Edrisi

12/31/2025

New is ambitious. New is hard and invigorating. It’s experimental, naive, and opportunistic. New is dynamic. Scary. Experimental. The new is inevitable.

We are Friends to All Things New.
That one was one hell of a year.
We learned alot. The company grew. Changed. We had ups. We had downs.
We’re thankful for all of it.
Thank you to all our friends who supported us.

just to name a few.

Work by The New Company
Edit by
Motion design by and

12/17/2025

Cleated Innovation for .
NewCo helped Nike launch 3 new cleats — the Standout, Showcase, and Gamer — and featuring the one and only

The New Company created a visual center, hero imagery, and launch video to support the refresh of the Diamond cleated lineup. A new era of technology, updated for today’s game.

Ronald Acuña Jr photographed in Miami by .no.photos

Credits:
Agency: The New Company
Creative Director: Steven Olimpio
Co-Founder, ECD: Matthew Luckhurst
Executive Producer: Helena Corzan
Sr. Designer, Art Director: Ryan Ormsby
Motion Design: Ismael Picardi , Peace Park

DP: Cory Burmester .burmester
Photographer: Gianni Gallant .no.photoss
Production: Paige DeMarco

Featuring
Ronald Acuña

Post Production
Editor: Matthew Vietzke
Post Producer: Blaine Fuhs
Sound Design: C**ton Jackson
Color: Sam Howells
VFX: Jace Hardwick .vfx, Max C**t

Nike
Brand Marketing: Carlos Martinez Ryan Macri
Sports Marketing: Desirae Hohensee

12/16/2025

The New Company for — bringing innovation to baseball across their cleated lineup.

Our launch film featuring anchors the visual center — inclusive of video, photography, language and design for three new cleats: The Standout, Showcase, and Gamer — capturing the grit and the shine of the modern game for a new generation of players.

More to come — and thank you to the Nike Diamond team for the partnership!

Agency: The New Company
Creative Director: Steven Olimpio
Co-Founder, ECD: Matthew Luckhurst
Executive Producer: Helena Corzan
Sr. Designer, Art Director: Ryan Ormsby
Motion Design: Ismael Picardi , Peace Park

DP: Cory Burmester .burmester
Photographer: Gianni Gallant .no.photoss
Production: Paige DeMarco

Featuring
Ronald Acuña

Post Production
Editor: Matthew Vietzke
Post Producer: Blaine Fuhs
Sound Design: C**ton Jackson
Color: Sam Howells
VFX: Jace Hardwick .vfx, Max C**t

Nike
Brand Marketing: Carlos Martinez Ryan Macri
Sports Marketing: Desirae Hohensee

12/05/2025

As part of brand development with , we had the opportunity to develop helmet concepts for ahead of the 2024 Singapore Grand Prix.

We explored a number of potential solutions as part of our design explorations, considering traditional and non-traditional visual languages to see how the brand would behave within a race environment.

The final design was inspired by this exploration and executed by the amazing team at Quadrant using the brand elements.

Design and Motion by
Film and Photography by and F1

Credits:
NewCo
Lead Sr. Designer: Ryan Ormsby
Design Director: Leandro Senna
ECD: Matt Luckhurst
Creative Director: Steven Olimpio
Designer: Ashlyn Lasson
Designer: Gabriel Medina
Designer: Sammie Purulak
Motion: Peace Park
Sr. Project Manger: Andie Vallee
Project Manager: Morgan Lee

Quadrant
Founder: Lando Norris
CEO: Jamie MacLaurin
Creative Director: Will Kerr
Operations Director: Connor Wells
Director of Content: George Nicholls
Business Development Director: Callum Upchurch

12/03/2025

Last year we teamed up with and to create a new identity — blending their lifestyle and motorsport influences into a visual world rooted in the raw textures and energy of racing.

We developed a bold new mark, kinetic type, brand language, textured material and color palettes, and a flexible motion language that captures the style, personality, and culture of Quadrant’s community.

In its totality, it creates a distinctive look and feel in the world of motorsport — built for both the grid and the street.

Grateful to the team for the collaboration and proud to see the brand thriving.
Good luck to Lando this weekend!!

Design and Motion by
Film and Photography by

Credits:
NewCo
Lead Sr. Designer: Ryan Ormsby
Design Director: Leandro Senna @ senna_leandro
ECD: Matt Luckhurst
Creative Director: Steven Olimpio
Designer: Ashlyn Lasson
Designer: Gabriel Medina
Designer: Sammie Purulak
Motion: Peace Park
Sr. Project Manger: Andie Vallee
Project Manager: Morgan Lee

Quadrant
Founder: Lando Norris
CEO: Jamie MacLaurin
Creative Director: Will Kerr
Operations Director: Connor Wells
Director of Content: George Nicholls
Business Development Director: Callum Upchurch (edited)

11/26/2025

Additional Imagery and Video from our X Campaign.

Shout out to and for the capture and and for the edit and retouching.

Thank you again to the Robinhood team for the collaboration — an amazing project with an amazing team.

The New Company
Co-Founder, ECD: Matthew Luckhurst
Executive Producer: Helena Corzan

Starring
Bubba Wallace
Corey Heim .heim

Director: Ryan Chun
Photographer: Kaito
DP: Liam Reardon
Edit: Matthew Vietzke
Color: Brian Charles
Sound Mix: Richie White@itsrichiewhite
Retouching: 100 Berlin
Post-Producer: Blaine Fuhs
BTS: Justin Gaar
Production: The New Company

Robinhood
Group Creative Director: Tim Scales
Creative Director: Isobel Oliphant
Senior Creative Producer: Devon Lach
ACD: Manny Maduakolam
ACD: Taylor Price .price
Sr. Visual Designer/Art Director: Rachel Newman
Staff Creative Producer: Shanti Reddy
Brand Partnerships Lead: Aaron Goldwyn

23XI
VP Partnerships: Shannon Hooper
Digital Marketing Manager: Lia Esposito
Sr. Account Manager: Evanna Howell
Show Car: JKS Incorporated

Address

Miami, FL

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.new.company/

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