06/10/2026
The road to the World Cup started with a sticker.
Over the past few weeks, we partnered with our client to bring the passion of Panini sticker collecting to life through Sticker Swaps in Miami, Houston, and Los Angeles.
What began as an insight, became a platform for bringing super fans together. Through Sticker Swaps, collectors completed albums, met fellow fans, and celebrated the passion that makes the World Cup unlike any other sporting event in the world.
As anticipation for continues to build, Sticker Swaps proved that some of the most meaningful fan experiences happen long before the first whistle blows.
A huge thank you to our partners, talent, influencers, crew, and the fans who joined us and helped turn McDonald’s restaurants into destinations for soccer culture and connection.
The countdown is officially on. 🌎⚽️