05/01/2026
A 55-year-old financial brand doesn’t stay relevant by playing it safe.
To connect with a new generation of investors, needed more than a campaign. It needed a shift.
With Generation Wealth, we repositioned the brand for Gen Z and emerging investors by tapping into cultural insights, redefining the voice, and building a creative platform that feels modern, relatable, and credible.
From strategy to ex*****on, we led the development of a full-scale campaign across digital and OOH designed to drive both connection and conversion.
Built to connect. Built to convert. Built to last.
Grateful to our partners .collective & .ai for helping bring this to life.
Shoutout to our CMO Stefano Marrone, Senior Brand Manager Angie Obregon, and the entire Gebbia Media team for making it happen.
