06/24/2026
Most ATM operators spend their time looking for new locations.
But here's the question: Are you evaluating the merchant before placing your machine?
A great-looking location can become a costly mistake if the business owner is unreliable, disorganized, or operating with unnecessary risk.
The truth is that many lost ATM accounts can be traced back to poor merchant selection—not poor machine performance.
Successful ATM operators don't just focus on placements. They focus on underwriting the businesses they partner with.
Before you sign your next agreement, make sure you're evaluating the merchant, not just the location.
A bad partner can cost you more than a bad location.