11/15/2025
Recap this past weekend & everything I learnt to do from it!
1. Rethink Your Setup āš¼
Being assigned a 20 linear foot booth isnāt the same as a NYC pop-up or tabling event. This setup meant thinking more like a gallery wallālayout and visual flow completely changed how I curated my pieces.
2. Less Work, Higher Quality šø
The crowd leaned toward a fine art market, so showing every small print didnāt fit. I focused on fewer pieces, my strongest work, and a more intentional presentation. āLess is moreā really worked here.
3. Every Day Performs Differently š¤·š½āāļø
Opening night had all the hype but ended up my lowest sales day (four prints, and one probably lost from learning the payment system). The rest of the weekend far outperformedāso donāt judge or be discouraged too early.
4. Ask for Assistance š„
Grateful for my parents helping with load-in/closing and a friend documenting the experience, but Saturday and Sunday were intenseāI definitely couldāve used extra coverage for quick breaks. Thankfully, chatting with my neighbors helped keep me sane.
5. Originals Arenāt Always the Goal šØ
Considering the 80ā100 hours each framed piece takes, my large drawings were priced fairly, but they arenāt quick decisionsāespecially when the medium is ājust pen on paper.ā I displayed them for credibility, but high-quality prints at more accessible prices carried the weekend.
6. Use the Quiet Hours š
The time before opening allowed for restocking, signing, prepping, and resetting mentally without the crowds for a smoother day ahead.
7. Itās Not Just About Selling š
The best moments were the conversationsāchatting with hundreds, seeing thousands react to the work. Explaining my art repeatedly can get tiring, but the potential in every exchange keeps me engaged. I met people interested in wholesaling, some wanting to connect to galleries, or just creating with others in my field. Even friends and supporters from outside NYC pulled up, which truly meant a lot (even if my face looked tired lol).
Hoping to come back in spring for another edition, so thanks TOAF for this experience! āļø