Event Essentials

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Event Essentials Your premier event rental company serving Madison, Milwaukee and beyond. We help you elevate how you celebrate. Looking for help to plan your next event?

Look no further. Our planners will work with with you, your budget and your vision to create the ultimate event - no matter the size. From intimate weddings to large corporate gatherings our staff can handle it all. Browse our page to see the full range of products we offer and get inspired!

10/23/2026

A barn dance in the middle of Olin Park? Don’t mind if we do! 🤠

A little rain didn’t stop our crew from bringing this one to life! Behind every beautiful setup is a whole lot of planning, teamwork and people who genuinely care about getting every detail just right.

We love getting to be part of the behind-the-scenes magic that makes these celebrations possible, rain or shine! ✨

10/22/2026

At Event Essentials, it’s about so much more than the rentals. It’s the care, thought and attention to detail that goes into every order, big or small. We know its the little things that make a big difference!

10/20/2026

You know we love velvet furniture here at EE! 🤍

We’re excited to welcome two beautiful new additions to our collection: the Ritz Ivory Couch & Loveseat and Cleo Ivory Armchair.

With their soft velvet upholstery, timeless ivory tones and modern silhouettes, these pieces bring a sophisticated touch to any space.

Perfect for thoughtfully designed lounge areas, weddings and special celebrations.

Now available for your upcoming event! ✨

There's nothing we love more than bringing our industry together!This morning, we had the pleasure of welcoming members ...
10/20/2026

There's nothing we love more than bringing our industry together!
This morning, we had the pleasure of welcoming members of Madison NACE to the Event Essentials warehouse for a morning of connection, conversation and community.

It's always inspiring to spend time with fellow event professionals who share our passion for creating meaningful experiences. Opportunities like these remind us just how special our local event industry is and how much stronger we are when we come together.

Thank you to everyone who joined us! We loved opening our doors, sharing our space and starting the day with such a wonderful group of industry friends!

10/14/2026

There’s nothing quite like watching an empty space become something completely different. ✨

For this wedding at Land of Natura in the Wisconsin Dells, our team transformed the venue with full draping, tables, chairs and lighting, creating an entirely new atmosphere for Adam and Hope’s wedding!

Planning Wisconsin Event & Wedding Planners
Videography courtesy of Caleb Jahr
Venue Land Of Natura

10/13/2026

We turned back the clock to the 80s for this year’s Picnic in the Park, bringing a little prom night magic to Warner Park for a celebration full of heart! 💜

From totally tubular bites by some of Madison’s incredible culinary talent, including Mint Mark, The Deliciouser, Heirloom Bakery & Kitchen, Cadre, Lauren Montelbano and Kyle Julius, to a Price Is Right-inspired game show outfitted largely by Celebrations Entertainment that had everyone ready to COME ON DOWN, it was a night to remember!

But the best part of all? Coming together for a cause that never goes out of style.

Picnic in the Park is about celebrating and supporting the beautiful parks that make Madison such a special place to call home. They’re where we gather, connect, celebrate and make memories, and we’re proud to support Madison Parks Foundation in keeping these spaces thriving for generations to come.

To everyone who joined us, supported the cause and helped make this night so special, thank you!

Until next year! 🪩

Something exciting is taking shape… 👀Setup for Picnic in the Park is officially underway, and we’re bringing together al...
10/09/2026

Something exciting is taking shape… 👀

Setup for Picnic in the Park is officially underway, and we’re bringing together all the details for a celebration with a purpose close to our hearts.

Madison’s parks are where our community comes together. They’re where memories are made, connections grow and everyday moments become something meaningful. These green spaces are part of what makes Madison so special, and we’re proud to support Madison Parks Foundation in its mission to preserve and enhance them for generations to come.

Stay tuned. There’s more to come! ✨

09/30/2026

Epic UGM is no small production, and this year’s State Fair theme brought an extra dose of Wisconsin fun to an already impressive event. 🎡✨

Our team installed thousands of chairs, along with plenty of other Event Essentials rentals, to help transform the space and get it ready to welcome thousands of Epic employees!

Can you guess how many chairs we installed?

09/29/2026

It’s that time of year again! 🐄✨

World Dairy Expo-Official Page is officially underway at Alliant Energy Center, and we’re so excited to see another year come together alongside our friends at JK Rentals | Tents & Clearspans and Majic Productions.

This is one of those events that takes a lot of hands, teamwork and coordination behind the scenes, and year after year, we’re so grateful to be part of bringing it to life.

Here’s a little peek at the work that went into getting everything ready for opening day!

We’re incredibly proud to celebrate Robert Copley, CERP as President of the American Rental Association (ARA)!Robert has...
09/15/2026

We’re incredibly proud to celebrate Robert Copley, CERP as President of the American Rental Association (ARA)!

Robert has served ARA and the rental community in many capacities throughout his career, making this next chapter in his leadership especially meaningful.

For Event Essentials, that connection runs deep. Our founders, Rex and Enid Hoffman, were founding members of ARA 70 years ago, beginning a tradition of involvement and service that has remained an important part of who we are today.

Now, seeing Robert step into the role of President feels like a very special continuation of that legacy.

We’re excited to see him represent and advocate for rental professionals across the country while helping move our industry forward.

Congratulations, Robert! We’re so proud to have you leading the way. 🎉

Address

6551 Ronald Reagan Avenue
Madison, WI
53704

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

Telephone

+16088465004

Website

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