08/07/2026
People don’t tattoo brands on their bodies, sleep outside stores, or cross the country for products that are just “good.”
They do it when a brand becomes something bigger than a product, when it becomes culture, identity, and belonging.
Top Chef host Kristen Kish, Bizarre Foods host Andrew Zimmern, Whole Foods Market’s Cathy Strange, and our own CMO Suzanne Fanning will explore how Wisconsin Cheese built a brand people actively seek out, share, and celebrate, and what marketers can learn from it, at SXSW 2027.
Vote to bring the conversation to SXSW:
https://participate.sxsw.com/flow/sxsw/sxsw27/community-voting-sxsw/page/community-voting/session/1785082964828001oqQS