Bourbon Pursuit

09/01/2026

In the latest Whiskey Quickie, we're diving into Penelope Riviera—a unique blend of 8-year American light whiskey and straight bourbon, finished in Spanish rosé wine casks. But if you’re hunting for those bright rosé fruit notes from Penelope’s earlier releases, you might find this pour leaning way more into light whiskey sweetness than cask finish.

🎧 Catch the full review on all major podcast platforms or watch on YouTube. (Link in Bio)

08/28/2026

Are you using AI to power your bourbon brand’s social media, ad design, or thumbnails? 🤖🥃 You might want to hit pause.

Legal experts are warning that generative AI in alcohol marketing is facing major compliance risks under federal and state advertising laws—with states like New York already enforcing mandatory disclosure laws for AI-generated content.

Beyond that, there’s an even bigger issue: AI bourbon content is starting to all look the exact same...

🎧 Catch the full episode of This Week in Bourbon for August 28th, 2026 on all major podcast platforms or watch on YouTube. (Link in Bio)

08/27/2026

Are "Unicorn" whiskeys losing their magic?

Remember when dropping a 20-year-old bourbon or finding an ultra-aged single barrel was a rare, internet-breaking event? In the latest Bourbon Community Roundtable, we dig into unicorn whiskeys and break down our favorite bottles and pours of 2026.

🎧 Catch the full episode of the Bourbon Community Roundtable 122 on all major podcast platforms or watch on YouTube. (Link in bio)

08/26/2026

"If you feel like you're the smartest person in the room, find a different room." 🥃

A few weeks ago, Luis Gonzalez (Chief Commercial Officer at Middle West Spirits) sat down with us and dropped some essential leadership wisdom on building an unstoppable, high-performing team in the spirits industry.

🎧 Catch the full episode with Luis Gonzalez on all major podcast platforms or watch on YouTube. (Link in bio)

08/25/2026

On the latest Whiskey Quickie, we're diving into the latest wheated edition of Heaven Hill’s Grain to Glass series (6 years old, sitting at a rich 107.8 proof).

🎧 Catch the full Whiskey Quickie review on all major podcast platforms or watch on YouTube. (Link in bio)

08/25/2026

Fall releases are landing and we want to talk about what we're actually excited to drink in 2026! Maker's Mark Cellar Aged, Bardstown's Jura finish, plus a couple sleepers we think are getting slept on. Then things get weird. Somebody paid $162,500 for a single bottle of Old Rip Van Winkle 20 at Sotheby's, the most anyone's ever paid for American whiskey, while Weller Single Barrel dropped from $440 to around $305 and the mid tier keeps getting hammered. Record at the top, yard sale at the bottom. We get into whether that's a market growing up or coming apart, and what you're supposed to do with the bottles you bought thinking they'd hold their value.

08/25/2026

It's another Bourbon Community Roundtable starting in 30 minutes! Join us LIVE. Here's what's on deck for BCR122
• What Releases Excite Us for 2026
• Is The Secondary For Unicorns?
•
See you soon on YouTube LIVE with , , , , and us!

Fall releases are landing and we want to talk about what we're actu...

08/21/2026

The Pursuit Spirits team is popping up across the country over the next few weeks—and we’d love to see you and share a drink.

Here is where you can catch us live:

- Colorado (Peaks & Pours): Catch Sarah hanging out and pouring great whiskey.

- Chicago (Summer Whiskey Tasting Festival & Bitter Pops): Join brand ambassador Mike Butler at the Social Scenes tasting festival, and stop by Bitter Pops on September 3rd to say hello.

- San Angelo, TX (San Angelo Whiskey Collective): Greg Hopper presents on August 27th.

- Bardstown, KY (Kentucky Bourbon Festival) : Catch us on September 11th & 12th for our "Between 2 Barrels" booth activation—plus, keep an eye out for special guest appearances (including a 15-minute pop-in from Jim Gaffigan).

🎧 Catch the full episode of This Week in Bourbon on all major podcast platforms or watch on YouTube. (Link in bio)

08/20/2026

On the newest episode of Bourbon Pursuit, we sat down with Michael Nagdi (co-founder of ) and Garry ("Mr. G") to discuss how technology is radically changing the single barrel landscape.

Instead of getting stuck giving a long-winded pitch every time a friend asks about a rare bottle on your bar, Michael explains how embedded NFC chips and digital passports solve the problem instantly.

🎧 Catch the full episode across all major podcast platforms or watch on YouTube. (Link in bio)

08/18/2026

On the newest Whiskey Quickie, we're diving into a brand new release celebrating America’s quarter-millennial milestone: the Evan Williams America’s 250th Commemorative Release (dipped in blue wax and coming in at a patriotic 117.76 proof 🇺🇸).

Even though it shares Heaven Hill’s signature mash bill, this single barrel takes an unexpected turn on the palate...

🎧 Catch the full Whiskey Quickie review on all major podcast platforms or watch the full breakdown on YouTube. (Link in bio)