07/21/2026
Some product launches don't need a larger footprint. They need sharper intention.
For the launch of A$AP Rocky's Metal Collection with Ray-Ban at Extra Butter in New York City, the assignment was to create a physical environment that carried the character of the collection without competing with it.
Beginning with 3D renderings, we designed and fabricated custom metal display tables with integrated LED systems and laser-cut acrylic inlays, alongside window display units built from bent steel, illuminated signage, metallic anodized finishes, and precision-crafted shelving. Every material, finish, and lighting decision was chosen to support the product and strengthen the brand's presence in the room.
From concept through fabrication, white-glove delivery, and installation, every handoff mattered. The details guests rarely notice—the tolerances, the lighting angles, the logistics, the final placement—are often the details that give a launch its confidence.
That's the work we believe in: translating a brand into the physical world with clarity, restraint, and enough operational backbone to make the moment hold.