LIVEBAD

06/19/2026

Yes, this is basically the entire plot of .

Sony Pictures Classics x LIVEBAD

✂️ "PREMISE" Spot

06/13/2026

This is the best action movie ever! 🤩💥

Sony Pictures Classics x LIVEBAD

"The Case / Tickets On Sale Now"

06/09/2026

A little bit crazy and a little bit bad, baby!

Don’t miss out, TRAINSPOTTING is now playing in select cities for a limited time only 🕰️ See the cult classic in 4K on the big screen!

Studio / Client: Sony Pictures Classics

Agency: LIVEBAD

06/06/2026

Take the ultimate trip & relive the experience. hashtag Now Playing in Theaters! 🛤️

Sony Pictures Classics x LIVEBAD | "Change" spot

06/06/2026

Take the ultimate throwback trip with Danny Boyle’s TRAINSPOTTING, returning to theaters this Friday!

Sony Pictures Classics x LIVEBAD | "Chase" Spot

06/03/2026

🏆 Thanks to our amazing partners at Sony Pictures Classics and Sony Pictures 🏆 We're excited to share this award with you! Thank you to The Golden Trailer Awards!

LIVEBAD Creative has landed its first Golden Trailer Award, taking home the prize in the Home Entertainment | Best Digital – Drama category for its :30 spot “Strap Yourself In” for Sony Pictures Classics’ Nuremberg.The award-winning spot began its life as a shorter :15 theatrical digital pie...

06/03/2026

We're proud to announce we have landed our first Golden Trailer Award, taking home the prize in the Home Entertainment | Best Digital – Drama category for our :30 spot “Strap Yourself In” for Sony Pictures Classics’ Nuremberg.

The award-winning spot began its life as a shorter :15 theatrical digital piece, created to help kick off the initial campaign with Sony Pictures Classics. The campaign was led by Digital Marketing Manager Mary Sarantakes and overseen by EVP, Marketing Carmelo Pirrone.

On the agency side, the spot was brought to life by Editor Michael Abdelaal, Producer Bex Bradshaw, and Creative Director Antonello Parlato, with graphics support from James Huang and Dinoo Daewar, and music score by composer Brian Tyler.

The piece quickly emerged as one of the highest-performing social spots from a larger campaign that included more than 15 AV digital and TV spots we produced and edited for the film. Its performance eventually led Sony Pictures's Home Entertainment team, led by VP of Marketing Michael Now, to take over the spot and expand it into a longer :30 version for the home entertainment campaign.

The win marks a major milestone, and a fitting capstone to a strong year of work alongside our partners Sony Pictures Classics and Sony Pics at Home.

Early signs had already shown that “Strap Yourself In” was connecting with audiences. The Golden Trailer Award now serves as the icing on the cake, recognizing both the performance of the piece and the collaboration behind the campaign.

LIVEBAD extends its thanks to The Golden Trailer Awards, Sony Pictures Classics, Sony Pictures, and all of the teams and collaborators who helped bring the spot and the larger Nuremberg campaign to life.

Credits:

LIVEBAD Creative
Creative Director: Antonello Parlato
Producer: Bex Bradshaw
Editor: Michael Abdelaal
Graphics: James Huang, Dinoo Daewar, Invert Agency LLC
Music Composer: Brian Tyler

Sony Pictures Classics
Manager, Digital Marketing: Mary Sarantakes
EVP, Marketing: Carmelo Pirrone
SVP, Post Production: Allison Mackie
Co-Presidents: Tom Bernard, Michael Barker

Sony Pictures Entertainment
VP, Marketing, Home Entertainment: Michael Now
Manager, Marketing, Home Entertainment: Zach Fischer

05/19/2026

NEON x LIVEBAD | "Art Words" spot for THE CHRISTOPHERS directed by Steven Soderbergh.

Watch now on digital!

05/14/2026

Get ready to hit the dance floor with the first official teaser for the Sundance Film Festival Directing Award (dramatic) Winner, HA-CHAN, SHAKE YOUR B***Y! 💃🪩🪭🕺

🍁 Shaking your b***y to the theaters this fall.

✂️ Sony Pictures Classics x LIVEBAD

Get ready to hit the dance floor with the first official teaser for the Sundance Directing Award Dramatic Winner, HA-CHAN, SHAKE YOUR B***Y!Coming soon to th...

05/09/2026

We extend our gratitude to our partners at Sony Pictures Classics and NEON, to The Golden Trailer Awards, and to our fellow nominees for their continued support.✨🖤✨

LIVEBAD Creative has earned 13 nominations at this year’s Golden Trailer Awards, marking a major milestone for the rising entertainment marketing agency in only its second official year in business.The nominations span multiple films and campaigns across 11 total categories, including two in-show ...