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Theatre.DNA

We inform and empower architects and owners through every step of the venue planning, design, and construction process.

TheatreDNA is the Los Angeles-based leading boutique theatre consulting firm that informs and empowers architects and owners through every step of the venue planning, design, and construction process so they have the expertise to create superb performance venues. TheatreDNA principals and staff have contributed to the design, planning, and equipping of over 350 performing arts facilities from smal

l studio theatres to large performing arts centers throughout the world. Highlighted projects include the Red Mountain Theatre Arts Campus, The Audrey Irmas Pavilion, Teatro Colsubsidio in Bogota, The Wolf Theatre renovation at the Denver Center for the Performing Arts, the Facebook MPK 12 “Museum” event center, and Campus Commons Hall at the University of Colorado - Greeley. For more information, visit www.mytheatredna.com or LinkedIn, Facebook, or Instagram.

05/15/2026

Exciting to see ideas move from the page into practice. 🎭

When TheatreDNA partnered with the City of Surprise to develop a business planning study for their arts and entertainment operations, one of our core recommendations centered on scenario-based planning — giving the City the flexibility to think beyond programming a single building and instead build a team capable of generating value across multiple civic priorities.

The City of Surprise is now doing exactly that.

Their newly rebranded Sports, Entertainment and Cultural Division will serve as both the presenting arm for the Vista Center for the Arts and the live-entertainment producing arm for existing city festivals and events — including the Out of the Park Country Fest. This kind of structural thinking unlocks real cost recovery potential and gives the City options to deploy this team in ways that deliver measurable returns on community investment.

This is what we mean when we say business planning should create options, not just org charts. Congratulations to the City of Surprise on this forward-thinking move — we’re proud to have played a role in shaping the framework that got you here.

TheatreDNA

https://www.yourvalley.net/stories/surprise-music-festival-part-of-new-entertainment-division,668175

05/14/2026

Tomorrow’s theatrical landscapes start with today’s discoveries at Kinetic Lighting. 🌟🔍

Our theatre equipment designers at TheatreDNA explored cutting-edge lighting tech from Chauvet, Elation, Robe, and Robert Juliat. You gotta love RD field trips!

What are your thoughts on the latest models coming out of these manufacturers?

entertainment

05/12/2026

Out of the office and looking spiffy for the Colburn Gala! The TheatreDNA team celebrated the transformative power of arts education with fellow advocates and visionaries. The Colburn gala exemplified the power of community in supporting arts education. Proud to play a role in this vibrant ecosystem! 🏛️🎶🎻🎉

colburnschool

05/04/2026

May the 4th: where the stage becomes a galaxy and storytellers are our Jedi masters. 🎤🌟

Photo Credit: Musco Center for the Arts, Chapman University - Designed by Peiffer of Perkins Eastman

maythe4th

05/01/2026

TheatreDNA had an impactful presence at the Region 7 conference for the International Association of Venue Managers in Pasadena. We reconnected with peers and shared insights to enhance the customer experience, profitability, and staff retention in the industry.

We also enjoyed sharing our vision for the future of Theatre Consulting, providing value at any stage in a venue’s lifecycle. A rewarding few days! 🌟 Let’s continue to push our industry forward! 🚀

iavm

04/16/2026

TheatreDNA was honored to attend the 2026 LA Preservation Awards, hosted by the Los Angeles Conservancy, celebrating the projects and people committed to preserving the fabric of our built environment.

We were thrilled to see the USC Dick Wolf Drama Center recognized at the event — a project close to our hearts. Together with our incredible colleagues at Perkins Eastman and McKay Conant Hoover, our team transformed a century-old church into a vibrant performing arts educational complex for the USC School of Dramatic Arts. This adaptive reuse project breathed new life into a historic structure rather than consigning it to demolition — and that’s exactly the kind of work that gets us excited to come to the office every day.

Adaptive reuse is more than a design philosophy for us — it’s a commitment to honoring the stories embedded in older buildings while creating spaces that serve the needs of today and tomorrow. Watching a congregation’s beloved church become a place where the next generation of dramatic artists trains and performs? That’s a legacy worth preserving.

Congratulations to all the honorees, and thank you to the LA Conservancy for championing the irreplaceable value of historic preservation across Los Angeles. 🏛️

AdaptiveReuse

04/15/2026

Join us in celebrating Mark Booher’s extraordinary career. His leadership at PCPA - Pacific Conservatory Theatre has shaped California’s performing arts for nearly 30 years, leaving an indelible mark not only on our industry but on our founders as well. 🌟

Let’s continue to support and inspire future theatre successes. Share your thoughts on leadership in the arts! 🎭

Read more: https://lompocrecord.com/news/local/after-27-years-pcpas-mark-booher-treasures-behind-the-scenes-experiences-the-most/article_307fc3a9-b664-5c65-b191-d7f216a63897.html

04/14/2026

From space planning to operation, our work at the Nita Mukesh Ambani Cultural Centre impacts cultural landscapes far and wide. 🧡🤍💚

Explore: https://nationaltoday.com/us/ny/new-york/news/2026/04/04/nmacc-emerges-as-indias-cultural-engine-after-three-years/ 🌟

04/07/2026

The best teams make time to come up for air — and that’s exactly what we did in LA. 🎭

Our annual retreat is where we step back from the day-to-day to reflect on the year, sharpen how we show up for our client partners, and reconnect as a team that mostly works remotely. A few days together go a long way.

Some highlights from this year:

→ We’ve made real strides in feasibility studies and operational business planning — helping organizations make confident, informed decisions at any stage in a venue’s lifecycle. Expanding this work is central to our mission, and it was energizing to see how far we’ve come.

→ Our signature design projects — spanning the country and the globe — are pushing the creativity and skill of our entire team. From our drafters and equipment designers to our veteran theatre consultants, the caliber of work being produced right now is something we’re incredibly proud of.

→ And we took time to celebrate the people behind it all. Every team member went home with custom TheatreDNA orange travel luggage — a small but meaningful thank you, and a reminder to take time off, go on adventures, and fill up outside of work too.

2025 was a strong year. We’re heading into what’s next with clarity, gratitude, and a lot of momentum.

Thank you to this team. Onward. 🧡

TheatreDNA

Address

453 S Spring Street, # 1230
Los Angeles, CA
90013

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

(213) 375-3688

Website

http://www.mytheatredna.com/

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