Non de Gen

Non de Gen NON De GEN is a multidisciplinary production studio at the intersection of music, film & live events.

12/22/2025

๐๐ž๐ก๐ข๐ง๐ ๐ž๐ฏ๐ž๐ซ๐ฒ ๐ฌ๐ฉ๐ž๐œ๐ญ๐š๐œ๐ฅ๐ž ๐ข๐ฌ ๐š๐ง ๐š๐ซ๐ฆ๐ฒ ๐จ๐Ÿ ๐š๐ซ๐ญ๐ข๐ฌ๐ญ๐ฌ, ๐ญ๐ž๐œ๐ก๐ง๐ข๐œ๐ข๐š๐ง๐ฌ, ๐š๐ง๐ ๐œ๐จ๐ฅ๐ฅ๐š๐›๐จ๐ซ๐š๐ญ๐จ๐ซ๐ฌ. Take a behind-the-scenes look at what it takes to run a full holiday stage show, night after night, inside a luxury LA mall. people

So proud of our entire team and cast for another successful run of the ๐–๐ž๐ฌ๐ญ๐Ÿ๐ข๐ž๐ฅ๐ ๐‚๐ž๐ง๐ญ๐ฎ๐ซ๐ฒ ๐‚๐ข๐ญ๐ฒ ๐‡๐จ๐ฅ๐ข๐๐š๐ฒ ๐’๐ก๐จ๐ฐ as part of the Holiday Village.

Check out this in-depth BTS video exploring the technology, collaboration, logistics and people required to bring large-scale live entertainment to life โ€” all season long.

Grateful to collaborate with the and teams to make it happen.

FEATURING:
Creation:
Production:
Audio:
Tech:
Choreo:
Production/Direction:
Stage Management:
Maintenance:
Costuming:
Set:

And a huge thank you to the team for having us back every year โ€” and for providing free holiday entertainment to Los Angeles. We love you. โค๏ธ

11/28/2025

The annual tradition has returned!! Bring the whole family to Westfield Century City for FREE all ages custom stage shows Thursday-Sunday 4-8PM now through December 21. Come hear LA's top musical theater performers perform world class live vocals with song, dance and story! A different custom musical arrangement every 30 minutes- each ending with snowfall for the kiddos and adults alike.

The holiday village features popup shops, bar with a great view, Santa's Bungalow and snowfall throughout the day and evening!

See you there!

๐ŸŽ„โ„๏ธ๐Ÿ’ƒ๐Ÿ•บ๐Ÿน๐Ÿฅ‚๐ŸŽ…๐Ÿคถ






When it's time to build a popup backyard club, lights up the night. ๐Ÿ“ธ
03/19/2022

When it's time to build a popup backyard club, lights up the night.



๐Ÿ“ธ

01/20/2022

Quick cut of the epic private event we threw last month. Uninhibited holidays featuring live band, DJ, drumline, gospel choir, dancers, immersive actors, baton twirlers, live models and custom installations.

Beautiful shot of by
01/20/2022

Beautiful shot of by

Getting ready to wave goodbye to this year like...
12/28/2021

Getting ready to wave goodbye to this year like...

Still glowing from party one week ago! A private uninhibited holiday party featuring:โ˜‘๏ธLive Bandโ˜‘๏ธGospel Choirโ˜‘๏ธDJโ˜‘๏ธDr...
12/18/2021

Still glowing from party one week ago! A private uninhibited holiday party featuring:
โ˜‘๏ธLive Band
โ˜‘๏ธGospel Choir
โ˜‘๏ธDJ
โ˜‘๏ธDrumline
โ˜‘๏ธImmersive Actors
โ˜‘๏ธCustom Installations
โ˜‘๏ธGolden Woman
โ˜‘๏ธAfter Hours Salon

Huge thank you to our hosts & and the 50 performers and crew who made this unforgettable evening the LA holiday party of the season!

โŒโŒโŒ

Fun commercial shoot last week. Big props to a stellar cast and crew on a long, productive and safe day!๐Ÿ“ธ
03/12/2021

Fun commercial shoot last week. Big props to a stellar cast and crew on a long, productive and safe day!

๐Ÿ“ธ

LIVE ENTERTAINMENT IN 2020?? We are beyond blessed to announce you can catch this world-class cast singing daily 1-8pm a...
12/02/2020

LIVE ENTERTAINMENT IN 2020?? We are beyond blessed to announce you can catch this world-class cast singing daily 1-8pm at for safe, SOCIALLY DISTANCED performances on a custom set by . All performers are in face shields, all guests are masked, everyone is 6 ft apart, mall is operating at 25% capacity, and there's plenty of distanced viewing room on the entire balcony area of the OUTDOOR ATRIUM. These performances are a part of the Holiday Market experience- a beautiful popup environment that includes specialty retail, food and a safe, private Santa experience.

Numbers happen throughout the day and especially the top and bottoms of most hours. Come experience the healing magic of live musical production. Tremendous gratitude to this entire cast and everyone involved in making it happen. Happy holidays to you all. โค๏ธ๐Ÿ’šโค๏ธ๐Ÿ’šโค๏ธ๐Ÿ’š

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Los Angeles, CA
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