02/03/2025
📣 At Less Than Half we’re determined to make 2025 the year of Matronage—and we’re already off to a great start! Join us by following these key insights to start putting your Matronage into action.
♾️ A matronage approach to the art world takes a wide and generous view. It intervenes in ways that offer long term support for women artists.
👏 Matrons of the arts buy original work, especially when some or all of the purchase price goes to a living artist.
🌍 Matrons of the arts embrace geographic diversity, recognizing that a healthy art world supports artists no matter their location, as great art can happen anywhere (and sometimes NYC is not the best place for to happen!).
🤝 Matrons meet artists where they are, recognizing that institutions and galleries have their own agendas and barriers to entry.
📚Matrons recognize the importance of records that cement women artists as part of art history, so are conscious of preserving their collection’s archival material for posterity.
*I once wrote in Hyperallergic about the ways in which studio visits can be vulnerable moments for women artists, so it’s essential organizers of open studios consider safety in their planning.
