Ink & Elbow Grease

Ink & Elbow Grease Art by Kal Greasley.

02/04/2026

Just because your product exists, it doesn’t mean that people know (or care) that it does…

You might be missing what makes the connection 🤝 between your product and the people it’s made for.

The key mistakes are made in:
❌ Positioning - knowing where you standout
❌ Messaging - knowing how to speak to audience
❌ Visual Consistency - forging trust & recall
❌ Content - build your world & show your value

Need help connecting your product to your customer? Comment “BRAND” below ⬇️

I gave AI the same design brief that I used for these branding projects and asked it to design the logo. My findings are...
01/30/2026

I gave AI the same design brief that I used for these branding projects and asked it to design the logo. My findings are on the last slide.

Comment ‘BRAND’ below if you’re done with AI DIY and ready see a change in your brand. 💪

01/28/2026

POV: you found your 2026 lookbook 👀

I think David Bowie said it best…
01/26/2026

I think David Bowie said it best…

The results are in.Comment “BRAND” below if you want them too.
01/23/2026

The results are in.

Comment “BRAND” below if you want them too.

01/21/2026

My number one goal with every founder I work with on branding, is to give them a return on their investment.

The only way to do this is by focussing on the outcomes they want, and strategically developing a brand identity that drives them towards a result.

Comment “BRAND” or Tag a founder who’s looking for a result ⬇️

Stop making bad decisions because you don’t understand your brand.Strong Branding = Clear Direction Clear Direction = Ea...
01/19/2026

Stop making bad decisions because you don’t understand your brand.

Strong Branding = Clear Direction
Clear Direction = Easy Decisions

Share this with an indecisive founder 🤔

So stoked to see the guys have their official grand opening over the weekend.Here’s a look into the branding for the lo...
01/12/2026

So stoked to see the guys have their official grand opening over the weekend.

Here’s a look into the branding for the local Chicago jiu jitsu club. 🐅🪽👊

01/07/2026

The Branding itself isn’t the goal. It’s the results that follow that we use branding to achieve.

Clarity in what you say and how you show up as a business leads to stronger connection, better decisions, and real growth.

That’s why purpose-driven founders invest in strategy-driven branding.

Not to look the part, but to move their business forward so they can see results and live the life they want to live.

What are your business goals for 2026? 👇

Building a brand shouldn’t feel this complicated.Clarity changes this.What keeps getting in the way for you?
01/05/2026

Building a brand shouldn’t feel this complicated.
Clarity changes this.

What keeps getting in the way for you?

12/31/2025

Thank you all for an awesome year 🫶

12/24/2025

As a business founder you actually don’t have to try and serve everyone …

In fact this is probably what’s doing your business more harm than good.

Instead define the kind of person who wants, needs or loves your product, unearth what problem you’re solving for them, and speak to their pain points directly.

It’s been proven to be much more lucrative time and again to build a brand with a small but loyal following than one that casts a wide net and tries to serve everyone.

Why? Because humans are tribal by nature, we like who and what we like and we distance ourselves from the rest, and this is exactly what great brands do too.
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Looking for more insight into positioning your business to stand out? Comment “BRAND” below for a free brand assessment.

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