05/13/2026
🤠🛒 There’s a new cowboy riding into town… and he’s headed to Aldi.
Big shoutout to our client Jeffrey Johnson, who stars as the Aldi Cowboy in this brand new campaign spot! From the cinematic western energy to the perfectly played charm, Jeffrey brings a whole lot of personality to this new spokesperson role. In this tale of The Aldi Cowboy sbv's Kimberley Drummond learns about "The Produce Section" [whip crack sound]. 🌵✨
We love seeing our sbv talent leading campaigns like this — and this one is seriously fun. Casting shoutout to our friends at .
Check out the spot and let us know: if the Aldi Cowboy rolled into your town, what snack are you tossing in the cart first? 👇🤠