Consciously Studio

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"Ads, images, and campaigns must remain surface-level and innocuous enough in order to leave enough room for you. While ...
06/11/2023

"Ads, images, and campaigns must remain surface-level and innocuous enough in order to leave enough room for you. While the product or lifestyle needs to be presented in a way that is appealing to you. Even more than wanting the product, it needs to make you visualize your own potential with this product even more. You being your best carefree version or yourself with this product."

If you were to spend just a single day paying attention to all that you consume, be it physically, visually, or sonically, you’ll start to notice a pattern. Hopefully, you’ve already caught on… Caught on to the fact that all day long you are being sold ideas. The companies that market to you a...

"At this moment, I'd be quite happy if someone wrote a sci-fi book or summer blockbuster that showed how we saved the wo...
05/22/2023

"At this moment, I'd be quite happy if someone wrote a sci-fi book or summer blockbuster that showed how we saved the world from Global Warming, maybe a la Tremors meets Independence Day meets Bill Nye the Science Guy. I feel like Greta Thunberg could easily play any role Tommy Lee Jones may have perfected in the past and could probably rock a flight suit or a sleek black suit as well as she unintentionally does climate activist chic."

Where are my flying cars? Where is my robot assistant? Where is my electric vehicle? Where is my clone? Can computers do our jobs for us yet? When can I go to Mars? One ticket to space please. Technically, all of these things are possible. Now. Today. At this very moment. It may not look like what w...

"Yet, all of this is what we asked for. For products to cater to us and personalize our experiences and to get to know u...
05/09/2023

"Yet, all of this is what we asked for. For products to cater to us and personalize our experiences and to get to know us as consumers. Just like in relationships we want to be valued for the individuals that we are, all of our likes and dislikes, quirks and eccentricities– or lack thereof. Enter the ever-powerful AI that likely and scarily knows us probably much better than our significant others ever will, and that’s something."

I’ll see you when I see you. When I first wrote this sentence down likely weeks ago by now it had a different association, yet as I sat down to write this it felt fitting given the subject matter. The almighty algorithm’s are failing us. Yet, they are doing exactly what they were designed to do,...

“Right now I’m having amnesia and déjà vu at the same time. I think I’ve forgotten this before.”― Steven Wright"Ironical...
04/28/2023

“Right now I’m having amnesia and déjà vu at the same time. I think I’ve forgotten this before.”

― Steven Wright

"Ironically enough, I don’t know who comedian Steven Wright is, but I recalled his quote well enough to track it down via key words as a thought had been on my mind off and on for a few days. How are minds are so powerful, yet our memories can often be quite distorted or skewed influenced by how we felt about someone or something or how we want to feel about someone or something."

“Right now I’m having amnesia and déjà vu at the same time. I think I’ve forgotten this before.” ― Steven Wright Ironically enough, I don’t know who comedian Steven Wright is, but I recalled his quote well enough to track it down via key words as a thought had been on my mind off and o...

"Sometimes, it can be hard to show up and give your best, but it’s about time that the entire world shifted their perspe...
04/03/2023

"Sometimes, it can be hard to show up and give your best, but it’s about time that the entire world shifted their perspective as instead of the general “just do your best,” it should instead be, “do your best for today.” We are all human and as tempting as pushing ourselves to “perform at our best” every single day, it just isn’t possible."

Thanks to a “chinese” food takeout order (shout-out to the sizzling shrimp), I recently got a reminder that “my best is enough.” It also recently reminded me that, “I have a natural grace and consideration for others.” Both lovely sentiments. Thankfully, I don’t need the validation of ...

"When brands get these things wrong or ignore personalizing interactions with customers, just like in a relationship you...
03/14/2023

"When brands get these things wrong or ignore personalizing interactions with customers, just like in a relationship you assume that they have better things to do and that you don’t mean all that much to them and eventually the disconnect and loyalty disappears and no matter how many free perks you might offer in your rewards app, those superficial material things can’t replace the more important foundational pillars of the relationship. You begin to lose respect, trust, and eventually interest in the brand."

“Allegiance, after all, has to work two ways; and one can grow weary of an allegiance which is not reciprocal.” ― James Baldwin Reciprocity is an unparalleled vehicle that can build trust, respect, solidarity, and ultimately loyalty and allegiance. Reciprocity is key in any type of relationshi...

"Curing diseases, erecting buildings, launching products, and solving world problems all have one thing in common, a pha...
03/03/2023

"Curing diseases, erecting buildings, launching products, and solving world problems all have one thing in common, a phased approach is almost always adopted. As they say, “Rome wasn’t built in a day” and tbh Romulus and Remus had the advantage of not having TikTok, YouTube, or IG Reels to distract them and those who actually put in the work."

#2023

I hadn’t planned to publish two blogs this week, but I felt as though some of you needed this as I know the PTSD of the past two-to-three years still seems to be keeping some of our population stuck or moving at a snail’s pace. The latter being a better state, because at least there is movement ...

"Just like that, February is a wrap.Congratulations. Here we are. You’ve survived your trial subscription of 2023.Depend...
03/01/2023

"Just like that, February is a wrap.

Congratulations. Here we are. You’ve survived your trial subscription of 2023.

Depending on what deal you got or the promo code that you used, the frugal and the skeptics may already be well into a second free trial from an alternate fake account. No judgment, tis the lifecycle of a subscription service. Churn, churn, churn."

#2023

Just like that, February is a wrap. Congratulations. Here we are. You’ve survived your trial subscription of 2023. Depending on what deal you got or the promo code that you used, the frugal and the skeptics may already be well into a second free trial from an alternate fake account. No judgment, t...

It’s all about the connection. Similar to a relationship where you can have all of the chemistry in the world with someo...
02/17/2023

It’s all about the connection. Similar to a relationship where you can have all of the chemistry in the world with someone but that isn’t going to make you take flights or put serious miles on your car. Sure, maybe once or twice, but not for the long-term and not regularly. No. What makes you go the distance is the connection with the person–the easy (or sometimes even the difficult) conversations, the trust you have in one another, the fun you have, the care you have for one another. In short, the connection which is the fondness or warmth in your heart for that other person.

For a business if a customer can connect with your story or your product becomes a part of theirs (i.e. amazing quality–can’t live without this mascara, need these cookies once a week, these shoes are made of recycled plastic that are helping our carbon footprint, etc., etc.) it tugs on the same heartstrings and that’s when consumers will go above and beyond when it comes to finding you or your product. When they feel that connection beyond just the temporary fix.

When we want something we tend to go to great lengths or distances to get it. When we find something that we enjoy we will go the distance, sometimes to extremes if necessary. A common example is a favorite restaurant or food item,I will gladly drive for hours to get to a favorite restaurant and do....

"For starters as an early cord-cutter, I am already annoyed with subscription platforms releasing one episode per week v...
01/09/2023

"For starters as an early cord-cutter, I am already annoyed with subscription platforms releasing one episode per week vs. dropping the entire season all-at-once, let alone making me watch any type of ads at all."

As a marketer and overall creative person, I am a tough audience to target. Before I even get to the value of your product, it’s fair to say that I am judging your creative ex*****on. I will quickly dismiss anything that I find crude, annoying, or lackluster and will tend to associate your product...

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6555 Barton Avenue 2nd Floor
Los Angeles, CA
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