01/05/2022
“No other label embodied this conscious rebel spirit better than Rap-A-Lot Records. Born In 1986, Prince formed Rap-A-Lot Records as a way to keep his brother, Sir Rap-A-Lot, off the streets, and to service the overlooked Houston rap scene. Despite an immense amount of talent, the third coast was ignored by executives and exploited by east coast DJs. Throughout its 30 year history, Rap-A-Lot became one of the most successful independent hip-hop labels, beginning with the prosperity of the Geto Boys and the promotion of Pimp C, Bun B, Z-Ro, Trae tha Truth, Lil Keke, Slim Thug, Lil Flip and more.
More recently, he stepped in to settle a vicious lyrical spat between Drake and Pusha T as well as Drake and Kanye West. The personal digs in each’s songs reminded Prince of how quickly a rap beef can escalate. In 1997, just weeks before the Notorious B.I.G.’s untimely passing, Prince urged the Ready to Die rapper and his manager Puff Daddy to leave Los Angeles to protect Biggie’s safety. For Prince, no hip-hop battle is worth a life, especially one he and his son have a financial stake in. Confronting music executives and dissolving disputes only adds to his reputation for being a resilient, and sometimes feared, industry veteran.”
“The music game is a game that will run the weak off,” he said. “I went into this business with a made up mind, meaning not making it wasn’t even an option.”
-Ogden Payne, Forbes 2018