True Brand

True Brand This is the official page of True Brand Products, manufactured by Solid Start, Inc. To find out more, visit our website.
(1)

The True Brand product family is manufactured by Solid Start, Inc. Solid Start is a second generation manufacturer of fuel, gear, hydraulic and engine treatments and performance additives. Since 1976, our products have been used in the phosphate, citrus, railroad, steel, coal, entertainment and automotive industries to enhance performance and improve engine life in everything from small engines to heavy equipment.

Meet your boat’s new summer essential ⚓️True Brand Marine Fuel Treatment helps fight the moisture, ethanol, and fuel con...
06/03/2026

Meet your boat’s new summer essential ⚓️

True Brand Marine Fuel Treatment helps fight the moisture, ethanol, and fuel contamination issues that can impact marine engine performance over time. Perfect before storage, as part of your regular boat maintenance, or before those long weekend excursions True Brand Keeps You on the Water Longer!

Follow True Brand Marine for more marine fuel tips and boating content.

Grab a bottle for your boat: https://www.truebrandmarine.com

Great few days spent with the Jiffy L**e team in the Bahamas 🌴Events like these are always a great reminder of how valua...
06/01/2026

Great few days spent with the Jiffy L**e team in the Bahamas 🌴

Events like these are always a great reminder of how valuable strong partnerships and industry relationships really are. We appreciate the opportunity to connect, learn, and continue supporting the people who keep this industry moving forward.

Thank you to everyone who made it a great event.

Mid-season check in 🏁From the drag strip to the dirt and everywhere in between, we’re proud to support teams across the ...
05/28/2026

Mid-season check in 🏁

From the drag strip to the dirt and everywhere in between, we’re proud to support teams across the motorsports world.

05/26/2026

🤭🤭 We know you actually wanna see MORE of this trio, don’t lie 💖

👑: Johnna Dunn

Our team stays out in the field, training teams and getting it done 💪A little 📸 dump of the last few months.
05/25/2026

Our team stays out in the field, training teams and getting it done 💪

A little 📸 dump of the last few months.

Johnna Dunn rocking your favorite pink product for 💖Grab Fuel Juels gear at: shop.solidstart.com
05/22/2026

Johnna Dunn rocking your favorite pink product for 💖

Grab Fuel Juels gear at: shop.solidstart.com

05/21/2026

Nothing makes you notice your A/C faster than getting into a parked car in the middle of summer 😅

Why are you not using True Brand's A/C Treatment yet? It's a must!

What’s worse?
🔥 Burning hot steering wheel
🔥 Seatbelt buckle branding your skin
🔥 Weak A/C

Learn more about it here: https://www.solidstart.com/products/ac-system/cp6011/

05/20/2026

Have you noticed how often DEF systems are failing from buildup, not component failure?

Crystallization can restrict flow, affect dosing, and trigger repeat issues if it’s not addressed early.

What are you seeing most in your shop these days regarding diesels?

Address

2801 Saluda Road
Lakeland, FL
33801

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18772903950

Website

Alerts

Be the first to know and let us send you an email when True Brand posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share