True Brand

08/29/2026

Daytona, we're here! 🏁

One of the biggest race weekends of the year is officially underway, and we're excited to be part of it. Here's to a great weekend at the track!

08/27/2026

Are you following us on YouTube yet? 👀❣️

We post longer-form content, including trainings, behind-the-scenes, and more! Subscribe & check out our latest video where our sales team member, Randy, talks about which True Brand products he uses in his own vehicles and why!

Share your videos with friends, family, and the world

08/26/2026

It’s safe to say we love our jobs 😂

Especially the social media team, who were dying while filming and editing this (thank you, guys for putting up with our shenanigans)

Be sure to like and comment on this video if you want to see pt. 2!!

08/25/2026

Our August Employee Spotlight is Ric Savage! ⭐️

Ric has been part of the True Brand team for 11 years, but his history with Amber and her family goes back nearly 25 years.

His loyalty, energy, and dedication have made him such a valued part of our team and the True Brand family. Ric, thank you for everything you bring to True Brand and for all the years you’ve spent growing alongside us. We’re incredibly grateful to have you! 💙

08/21/2026

We are finally a week away from Daytona! 🏁

As we get ready for one of the biggest race weekends of the year, we're looking back at some of our favorite moments with customers from races earlier this season (not just NASCAR! 👀).

Great racing is even better with great company. We're always grateful for every opportunity to connect outside the office.

08/19/2026

It's not too late! Grab your TB Gear before heading out for Daytona weekend 🏁🔥

shop.solidstart.com

08/13/2026

Don’t let the heat humble you this summer ☀️ Be like Garrett Smithley

Give your A/C the boost it needs to deliver colder air, faster - all season long

08/11/2026

Our customers are the best. ❤️

Thank you for the shoutout and for making Fuel Juels part of your service program. We love hearing stories like this!

08/06/2026

Come pack an order with us!!

Kinda like shopping at the grocery store, except it's all your favorite automotive chemicals 🤣🤩

08/05/2026

Behind every great customer experience is a team committed to getting better every day.

Last month, a few of our sales team members came together for training at our headquarters, taking time to strengthen their knowledge and learn from one another.

We're committed to continuous improvement because our customers deserve a partner that never stops growing.