10/13/2017
Branding In Artist:
The first step to pay attention to is how you brand yourself from a visual perspective.
The first rule should always be to keep design elements consistent. Whether it’s your electronic press kits, social media logos, merchandise and album artwork you need consistency.
Fans need to have a consistent feeling from you to recognize the brand. It also makes it easier for people to spot your signs from afar, making you more visible in general and easily identifiable.
Visual branding means trying to make it all flow as one. We won’t try and pretend to know what your theme and mission is as a rapper, but harness that knowledge.
Unify everything from fonts and themes to colors and designs to strengthen that brand appeal.
As we’ve learnt from our interview with branding and graphic design artist James E Walker – “people will see you before they hear you, and if your artwork, logos, or marketing material is not appealing, people will not click on your images, pick up your CD, or watch your videos.”
Make sure that everything from the way that you dress to the logos you represent and use are consistent.
You might feel a little trapped in the one theme or style, but it helps to build that specific look and feel to your music. It helps you get noticed, and makes it easier for future material to be recognized.
You want people to know your brand from a flyer style, your logo, a specific font, color scheme and overall artistic themes. It’s hard to get right, but really pays off.
