The Primo Club

The Primo Club Modern Latin culture through food, style, stories & community. More than family. Be that Primo. ↓

Sopa Sunday is back. 🍲From Bogotá, with love: chicken, corn, three potatoes, and the unmistakable flavor of guascas.Ajia...
09/06/2026

Sopa Sunday is back. 🍲

From Bogotá, with love: chicken, corn, three potatoes, and the unmistakable flavor of guascas.

Ajiaco Bogotano is our invitation to slow down, put a pot on, and bring everyone to the table.

This home version serves six and takes about 1 hour 35 minutes, with a little extra simmering if the potatoes need it.

A few notes from the kitchen:

• Use a large stockpot. Slice the peeled white and red potatoes thinly; leave the scallions whole so they’re easy to remove.
• We use accessible white and red potatoes in place of Colombian pastusa and sabanera. Keep the papa criolla—look for it frozen at a Latin market.
• Use 2 tbsp dried guascas and adjust to taste. Cilantro is an additional aromatic, not a substitute.
• Cook chicken to 165°F / 74°C at the thickest part, away from the bone. Let it cool before shredding.
• The potatoes give the broth its body. Too thin? Simmer longer and gently crush a few softened pieces. Too thick? Add a little hot water.
• Start lightly with salt since bouillon varies. Serve cream, capers, and avocado at the table. Rice alongside is always welcome.

Capers, cream—or both? Tell us how your table serves it.

Save it. Cook it. Share a seat.
Siempre hay un puesto más.

Everybody got that one.“I’m outside.”No context needed.More than family.The Primo Club.
09/03/2026

Everybody got that one.

“I’m outside.”

No context needed.

More than family.
The Primo Club.

ONE MORE, POR SI ACASO.The Por Si Acaso Bucket is for the Primo who already knew the night wasn’t over.A 32 oz bucket co...
08/31/2026

ONE MORE, POR SI ACASO.

The Por Si Acaso Bucket is for the Primo who already knew the night wasn’t over.

A 32 oz bucket cocktail over heavy ice with maracuyá, tequila blanco, pineapple, fresh lime, agave, sparkling water, and a little sea salt.

Bright. Cold. Ready for another round.

Because somebody always says they’re leaving…
and somehow we’re still at the table.

Be that Primo.





A language is more than words.It carries the way a people describe family, food, weather, land, memory, humor, and home....
08/12/2026

A language is more than words.

It carries the way a people describe family, food, weather, land, memory, humor, and home.

In the Peruvian Amazon, Amadeo García has spent more than two decades helping safeguard Taushiro. UNESCO identifies him as its only current speaker.

Now, new preservation efforts are helping move that knowledge from memory into books, recordings, and archives.

But preservation is more than documentation.

A language truly lives when someone else learns it, speaks it, answers with it, and passes it forward.

Because what we inherit only survives if someone chooses to carry it.

And someone else chooses to listen.

The Primo Report
Culture. Community. Capital.

El Niño begins in the Pacific, but its effects travel much farther.They move through coffee fields, reservoirs, power sy...
07/14/2026

El Niño begins in the Pacific, but its effects travel much farther.

They move through coffee fields, reservoirs, power systems, wholesale markets, cafés, and eventually the family grocery bill.

The story is not only about weather. It is about how climate pressure becomes economic pressure—and how farmers and communities across Latin America are adapting through irrigation, better forecasting, resilient crops, and new ways of protecting what they grow.

Understanding the price means understanding the journey.

The Primo Report
Culture. Community. Capital.

Sopa Sundays.Some of the best recipes begin with the simplest ideas.Sopa de Tortilla is proof that humble ingredients—co...
07/12/2026

Sopa Sundays.

Some of the best recipes begin with the simplest ideas.

Sopa de Tortilla is proof that humble ingredients—corn tortillas, guajillo chiles, tomatoes, garlic, and onion—can become something timeless. Crispy tortillas meet a rich chile broth, finished with avocado, queso fresco, and crema for a bowl that’s comforting, deeply rooted in tradition, and meant to be shared.

At The Primo Club, we’re preserving Latin American recipes one Sunday at a time—celebrating the stories, traditions, and people behind every bowl.

Save this recipe for your next Sunday at home.





Reggaetón was never just party music.Before the playlists, there were mixtapes.Before the stadiums, there were street pa...
07/08/2026

Reggaetón was never just party music.

Before the playlists, there were mixtapes.
Before the stadiums, there were street parties.
Before the museum walls, there were sound systems, buses, underground clubs, housing projects, cassette copies, and neighborhoods moving the culture by hand.

Then the world caught up.

MCA Chicago’s Dancing the Revolution: From Dancehall to Reggaetón traces the story through Jamaica, Panama, Puerto Rico, migration, resistance, joy, politics, and the Caribbean roots that shaped the sound.

Because when institutions finally recognize the culture, the job is not to clean it up.

The job is to tell the truth.

Reggaetón did not need museum approval to matter.

But if it’s on the wall now, the wall should tell the whole story.

Don’t sanitize what survived.

The Primo Report.
Culture. Community. Capital.

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