06/10/2020
Something interesting has been happening in my feed. Over the past week, I muted all of the non-black accounts I follow. I soon realized how few black people were showing up in my feed. I found more black accounts that were speaking up about body positivity, creating music, weaving and making art, talking about anti-racism and white supremacy, hand lettering and creating floral arrangements, creating travel and fashion content. Shout-out to everyone that participated in last week.
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And it's been hard to read about each black person's anger with white supremacy, their personal experiences of micro-aggressions (and straight up aggressions), how brands have excluded them or, if included, they were clearly the 'token black person', how they're getting paid less, have fewer opportunities, are not getting proper medical treatment, how much they have struggled against a system that wants them to not just fail but die.
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It's been difficult for me BUT I'm not personally experiencing this. Each black person has to deal with this every. second. of. every. day. And I have the privilege of only looking through a window, a blurry window at best, at their experiences while scrolling through my Instagram feed. WOW. Talk about privilege.
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And then, something else changed. You know when you follow someone new and that suggested list pops up? Before I muted all of the non-black people, pretty much only white people were showing up regardless of who I just followed. Then, after following a lot more black people and engaging in their posts (liking and sharing) over the past week, a lot more black people started showing up in the suggested lists. The ads I'm seeing are now from black creators and featuring black faces.
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I would encourage you to try this out for at least a week. Mute all of the non-black accounts you follow. Follow more black creators. Engage with their posts (i.e. like and share - do NOT DM or comment). See what happens.