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International Smart Tan Network International Smart Tan Network is the educational institute driving professionalism in all aspects of operation in indoor tanning businesses today.

Revenue growth is often framed as a choice between attracting more customers and raising prices. Pairing modalities crea...
10/13/2026

Revenue growth is often framed as a choice between attracting more customers and raising prices. Pairing modalities creates a third opportunity: increase the number of sessions a guest completes during the same visit.

Revenue growth is often framed as a choice between attracting more customers and raising prices. Pairing modalities creates a third opportunity: increase the number of sessions a guest completes during the same visit. A guest who is already in your salon has already made the hardest decision - to wa...

A traditional radius-targeted ad might reach everyone within three miles. A geofence can be tight enough to cover a sing...
10/06/2026

A traditional radius-targeted ad might reach everyone within three miles. A geofence can be tight enough to cover a single gym parking lot, a specific apartment complex, or the sidewalk outside a competitor’s door. And because the trigger is physical presence rather than a guessed interest, you’re reaching people based on where they actually go—which, as any operator knows, tells you far more than a demographic profile ever could.

Today's marketing options can reach customers anywhere and everywhere, but your best customer still usually lives, works, or works out within about a ten-minute drive of your front door. Better equipment and service can draw people across town, but proximity remains the greatest competitive advantag...

Mediterranean Sun Spa sold roughly 30 SmartSun Therapy memberships before the unit ever reached the salon. Owner Lisa Ka...
10/01/2026

Mediterranean Sun Spa sold roughly 30 SmartSun Therapy memberships before the unit ever reached the salon. Owner Lisa Kappatos launched them at $99 a month this spring, and now she’s already decided that price point needs to move up.

Mediterranean Sun Spa sold roughly 30 SmartSun Therapy memberships before the unit ever reached the salon. Owner Lisa Kappatos launched them at $99 a month this spring, and now she’s already decided that price point needs to move up. "Right when we ordered it, we started telling people we'd be get...

When Smart Tan first spoke with Makayla Thomas about a year ago, she was just finding her footing as Devoted Creations’ ...
10/01/2026

When Smart Tan first spoke with Makayla Thomas about a year ago, she was just finding her footing as Devoted Creations’ International Sales Trainer—new to the role, learning the rhythm of life on the road, and building her approach around the conviction that nobody knows a salon’s customers like its own staff, so every training should be personal. A year later, that principle remains the same even as Makayla’s experience, connections, and mastery of her craft continue to deepen.

Makayla Thomas, International Sales Trainer, Devoted Creations When Smart Tan first spoke with Makayla Thomas about a year ago, she was just finding her footing as Devoted Creations' International Sales Trainer—new to the role, learning the rhythm of life on the road, and building her approach aro...

Reveal the secret to radiant, bronze color from within. This refined, elegant formula glides effortlessly over the skin,...
09/24/2026

Reveal the secret to radiant, bronze color from within. This refined, elegant formula glides effortlessly over the skin, leaving behind a light and refreshing fragrance. Powered by advanced skincare and tanning technologies, the Tektōn Collection is designed to surpass expectations.

California Tan Tektōn Hybrid Dual Peptide Serum Reveal the secret to radiant, bronze color from within. This refined, elegant formula glides effortlessly over the skin, leaving behind a light and refreshing fragrance. Powered by advanced skincare and tanning technologies, the Tektōn Collection is ...

In practice, the more a machine cost, the longer it survives underperformance, which is exactly backward. The only quest...
09/22/2026

In practice, the more a machine cost, the longer it survives underperformance, which is exactly backward. The only question that matters is forward-looking: is this the most profitable thing that could be occupying that room for the next twelve months?

Every salon has one. The unit that looked like the future at the trade show three years ago and now runs four sessions a week, kept alive by a handful of loyal users and the memory of what you paid for it. That memory is the problem. The purchase price is a sunk cost: it's gone whether the unit stay...

For twenty years, local search worked on a simple bargain: show up on page one, get the click, win the customer. That ba...
09/16/2026

For twenty years, local search worked on a simple bargain: show up on page one, get the click, win the customer. That bargain is quietly dissolving. Google’s AI Overviews now sit above the ads and the map pack on most local queries, and the majority of local searches end without a click to any website at all. Meanwhile, a fast-growing share of consumers—especially the under-35 clients salons depend on—skip Google entirely and ask ChatGPT or Gemini directly: “best spray tan near me,” “is red light therapy worth it, and where can I do it in [city]?”

For twenty years, local search worked on a simple bargain: show up on page one, get the click, win the customer. That bargain is quietly dissolving. Google's AI Overviews now sit above the ads and the map pack on most local queries, and the majority of local searches end without a click to any websi...

What elevates the R11 Air isn’t just the hallmark KBL design, high-performance output and premium comfort features—it’s ...
09/14/2026

What elevates the R11 Air isn’t just the hallmark KBL design, high-performance output and premium comfort features—it’s the scope of research-backed, FDA-cleared benefits.

KBL R11 Air from Tanning Supplies Unlimited Looking at the R11 Air, it's exactly what you'd expect from KBL. The company has long led the way in merging performance, comfort, and forward-thinking design. The R11 is no different—except it isn't a tanning bed at all. It's a Full Body Therapy Spa Mac...

With fall product launches on the horizon, now is the moment for salon owners to examine their retail lineup—what’s work...
09/09/2026

With fall product launches on the horizon, now is the moment for salon owners to examine their retail lineup—what’s working, what’s not, and what to make room for.

With fall product launches on the horizon, now is the moment for salon owners to examine their retail lineup—what's working, what's not, and what to make room for. For salon owners, fall is the most important buying window of the year. New products start landing in October and November, your windo...

After graduating from bed cleaner to salon manager, Alyssa Morris worked with and relished the role of New Sunshine acco...
09/01/2026

After graduating from bed cleaner to salon manager, Alyssa Morris worked with and relished the role of New Sunshine account managers who helped her team sell with confidence. Now, her career has come full circle.

After graduating from bed cleaner to salon manager, Alyssa Morris worked with and relished the role of New Sunshine account managers who helped her team sell with confidence. Now, her career has come full circle. After being recruited by New Sunshine in early 2025 and building a foundation in intern...

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