Uptown Jackson Oktoberfest

09/01/2026

🌭🐾 READY, SET, WIENER! 🐾🌭

One of Oktoberfest’s most adorable traditions is BACK! 🎉 Get your speedy sausage ready because the Wiener Dog Races are returning this year!

🏁 Saturday at 12:30 PM
📍 South High Street
🐶 Immediately following the Pet Parade

💰 Registration: $10 pre-registration | $15 day of the event

🏆 Every participant gets a prize! Plus, trophies will be awarded to the 1st, 2nd & 3rd place winners in each bracket!

🌭 CHOOSE YOUR BRACKET:
🐾 Cocktail Wiener: Ages 16 weeks–2
🐾 Hot Dog: Ages 3–5
🐾 Jumbo Frank: Ages 6+
🐾 Wannabe Wiener: Any dog that can fit inside our 18” x 18” box!

📋 All dogs must be up to date on vaccinations, and vaccination records must be presented at check-in.

Don't let your pup miss their chance at Wiener Dog glory! 🐶🏆🌭

👉 REGISTER NOW: https://www.ujro.org/weinerdograces

Tag your favorite speedy sausage and let’s see who takes home the trophy! 🏁🐾

08/26/2026

🍻 THE VIP EXPERIENCE IS BACK FOR OKTOBERFEST 2026! 🍻

This year, you have TWO ways to experience Oktoberfest from the VIP section! 🎉

⭐ FRIDAY NIGHT VIP EXPERIENCE
Perfect for 12–15 people! Enjoy your own raised seating and tables from 6–10 PM while taking in the live music from Legends Undercover. Each guest will receive a commemorative stein + 2 drink tokens.

⭐ SATURDAY VIP EXPERIENCE
Why limit the fun to one night?! Enjoy your own raised seating and tables ALL DAY LONG! Grab some food and drinks, enjoy the festivities from your private raised area, and stay into the evening for the live performance from Next of Kin. This experience is for 12–15 people, and each guest will receive a commemorative stein + 2 drink tokens.

🍺 Whether you’re planning a group of friends, family reunion, bachelor party, birthday celebration, or just looking for the ultimate Oktoberfest experience, this is the perfect way to do it!

⏰ Bidding closes Monday, September 28th!

https://www.zeffy.com/en-US/ticketing/uptown-jacksons-oktoberfest-vip-experience-copy

Happy bidding, and we’ll see you in the VIP section! 🥨🍻🎶

08/13/2026

Our spaces are filling up! We offer exclusivity on food and craft vendors, so make sure you get in before someone else does.
Check out the list of current vendors on our website, and apply if you don't see one like you!

https://www.ujro.org/oktoberfest

07/07/2026

We hope you had an amazing 4th of July weekend celebrating America's 250th Birthday! 🇺🇸🎆

Now that the fireworks are over, the hot dogs have been eaten, and you've finally recovered from all the fun... it's time to talk about fall. 🍂

We know. We know.

Collective gasp.

But Oktoberfest will be here before we know it, and we're currently looking for sponsors to help make Uptown Jackson Oktoberfest 2026 our biggest and best celebration yet! 🍻🎶🥨

If your business would like to connect with thousands of visitors, support a community tradition, and be part of one of Jackson's favorite weekends, we'd love to talk with you.

Because while we're not quite ready for pumpkin spice season, we are ready to start planning an incredible Oktoberfest!

Interested in sponsorship opportunities? Send us a message or email us today!

06/30/2026

Oktoberfest doesn't kick off until 10:00 AM on Saturday, so start your morning by supporting another incredible organization in our community!

🏃‍♀️🏃‍♂️ Breaking Bonds Ministry is bringing back their annual 5K, and it's the perfect way to get moving before heading Uptown for a full day of Oktoberfest fun.

Be sure to register by September 4th to guarantee your event shirt!

Register here: https://newmckendree.org/5k

Let's show up and support a great cause before celebrating all day at Oktoberfest! 🍂🍻

"Breaking The Chains Of Addiction One Step At A Time." - On Saturday, October 3 At 8:00 Am, Everyone Is Invited To Participate In Our 5k Run/Walk

06/24/2026

🍔🌮 FOOD TRUCK FANS, WE NEED YOUR HELP! 🌭🍦

Are there any new or exciting food trucks you'd love to see at Uptown Jackson's Oktoberfest this year?

We're always looking to bring in great food and fresh options for our festival-goers, so let us know your favorites! Drop your suggestions in the comments, tag your favorite food truck, or tell us what type of food you'd like to see.

We'll do our best to track them down and see if we can get them booked for Oktoberfest! 🍺🎉

What food truck should we add to the lineup this year?

If you're a food vendor...fill out our application!
https://www.ujro.org/food-vendor

06/22/2026

🎉🍻 Starting the week with a FUN Oktoberfest announcement! 🍻🎉

We’re super excited to officially announce our Friday & Saturday night entertainment lineup for the 2026 Uptown Jackson Oktoberfest! 🎶🇩🇪

Get ready for an unforgettable weekend filled with delicious food, cold drinks, and all the Oktoberfest fun you’ve come to love. Whether you’re dancing in the street, enjoying time with friends, or making new memories with family, this year’s entertainment is going to make the weekend even more special!

📅 Mark your calendars: October 2–3, 2026

We can’t wait to celebrate with all of you in Uptown Jackson. Prost! 🍺🎶

Legends Undercover
Next of Kin

06/18/2026

Make sure to support our other amazing Uptown events and local non-profit groups!!

🎉 DON'T FORGET TO MARK YOUR CALENDARS
Jackson Homecomers returns July 21-25! Five days of rides, food, live entertainment, family fun, and community tradition.

05/12/2026

🍻 Vendor applications are OPEN for Uptown Jackson’s Oktoberfest 2026! 🇩🇪🎉

Thinking about joining us this year? Don’t wait too long — we do offer vendor exclusivity, and several categories are already filled! 👀 Secure your spot early to make sure your business is represented.

If you paid a deposit during last year’s event to reserve your space, no worries — we’ll be reaching out as the event gets closer with your information and next steps.

We can’t wait to celebrate another amazing Oktoberfest with you all! 🍂🍺🌭

https://www.ujro.org/oktoberfest-vendor-form

05/08/2026

🍻 Sponsorship Opportunities Are NOW OPEN! 🍻

Want to get your business in front of thousands of people? Uptown Jackson’s Oktoberfest is the place to be! With over 20,000 attendees, this is your chance to showcase your brand, connect with the community, and be part of one of the biggest and most fun events of the year.

🎉 High visibility
🎉 Community engagement
🎉 Unforgettable atmosphere

Don’t miss out on this opportunity to put your business front and center!