12/07/2021
It’s beginning to look a lot like….?
Interactive Immersive Entertainment- Joyful Terror, Face Fear and Smile!
308 Cleveland Avenue
Ishpeming, MI
49849
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Recently, I found my spark. When I realized it, it was like that cartoon visual of a light bulb above the head... then that lightbulb exploded.
After a couple of rough years when too many of my friends and family ‘breathed their last breaths’, I began to question “the point.” I may not have come up with all of the details, but I did come up with what was off point. Working. Working in circles to pay bills and survive. Using all of my energy so that other people could profit, then coming home and having no energy to create for myself. I kept asking myself “I am a smart and talented human, why am I not doing what I love?”
When the lightbulb exploded I was working in my aunt Elaine’s garage, prepping year three of our now annual Haunted Garage for the local kids. My job, event production. My joy, horror. Together = Haunted Events! Why the F* not? People have done more with less. I would create haunted events and parties for free (and have for many years) why not flip the script and figure out how to make my joy creating terror, my job? Hence, Joyful Terror was born. Over the last many months I have been taking business classes, attending haunt expos and seminars, writing stories, purchasing tools and building inventory. After many many baby steps, I now have an LLC, a business plan, a lawyer, a logo and very soon a website and a promotional video! This year I will traverse social media and merchandising, put up a haunted house in October and work toward the main goal of an interactive haunt for fall 2019.
I’m not sure why it took me so long to realize that I find my joy in terror. There were so many clues along the way as to how this conditioning may have arose... Was it that my uncle Rick was the care taker of the local cemetery? Or that my parents put on Pink Floyd’s ‘The Wall’ for us as kids? Or that I had two maniac brothers and a crew of male neighbors that I had to (or rather chose to) keep up with? My dads love of masks? My Uncle Craigs game of jump scaring each other from around unexpected corners? The Twilight Zone? Halloween costumes that produced delicious addictive candy? Maybe all of the above- along with some other things I haven't even considered. What ever the case, from drawing teenage horror art to creating haunted parties and houses as an adult, terror has been a fond part of my life since I was a small child peeking around the corner with my brothers to watch Nightmare on Elm street. I always enjoyed Nightmares, even as a child (they are so exciting!) and now those Nightmares are becoming ‘the dream.’