26/09/2026
From The Quiett saving for his first Rolex to ILLIONAIRE RECORDS gifting watches to their collaborators, luxury timepieces have been part of Korean hip-hop for well over a decade.
What began as a symbol of success has developed into a tradition of its own. Rolexes have marked career milestones, celebrated new record deals and served as gifts between artists, producers and mentors. Along the way, watches have made their way onto album covers, into lyrics and, in some cases, become the inspiration behind entire tracks.
We take a closer look at the stories behind some of Korean hip-hop’s most memorable watches, from Dynamic Duo’s gifts to the Amoeba Culture family and Lee Young-ji’s Rolex for Jay Park to Simon Dominic’s collection, Kid Milli’s custom pieces and the records that made Rolex synonymous with an era of Korean rap.
Long before Rolex became a staple of Korean hip-hop, gold watches were commonly associated with an older generation in Korea, particularly as luxury wedding gifts. Meanwhile, across the Pacific, American rappers were giving them an entirely different image.
The Quiett (The Quiett) recalls watching J. Cole, Big Sean and Tyga wearing Rolex Day-Dates around 2010 and 2011. Having already released several albums himself, he found it remarkable that these newer artists could afford watches he could only dream of owning.
He decided it was time to get one for himself.
In autumn 2012, after a year of saving, The Quiett (The Quiett) walked into a luxury watch dealer in Apgujeong and bought his first gold Rolex Day-Date for approximately ₩11.2 million (around $10,000 USD at the time).
The salesman apparently told him it wasn’t a watch for young people. He bought it anyway.
The purchase came shortly after ILLIONAIRE’s first nationwide tour. The Quiett subsequently returned to Las Vegas, where he’d previously dreamed of returning as a successful rapper, and filmed the music video for “2 Chainz & Rollies.” This time, he had the Rolex to show for it.
By 2014, the luxury lifestyle that The Quiett (The Quiett) and Dok2 (DOK2) had helped popularize was firmly established in ILLIONAIRE’s iden