But, they are more than that. Imagine if you could do more than just watch a great movie. Instead of going to a movie, you go into a movie. From the moment you buy your tickets, you start becoming part of the movie. In the days leading up to the scheduled event, you will start receiving interaction from characters in the movie. When you arrive at the event, you will walk into a recreated set from
parts of the movie and be greeted by actors portraying characters from the movie or characters related to scenes or events in the movie. You can interact with the scenes, props, characters and other participants as much or as little as you want. Ask questions, lots of questions and see where they take you. You can enjoy the bar, order food and watch. Or you can join in as much as you like. This is not dinner theater or a play. This is a movie on steroids. After you’ve had time to explore, interact and unlock the pre-movie sets, and after you’ve had a chance to eat and check out the bar, you will move to the movie theater to watch the full length feature movie that you’ve been living in for the last hour and a half. Depending on the movie, you probably have figured out the name of the movie either during the lead up to the show or while exploring the pre-show sets and interaction. All of the movies are licensed from major Hollywood studios and range from cult classics to major Hollywood blockbusters. But, there is much more…
The interaction and immersion don’t end once the movie starts. The movie is augmented with special effects, props and characters to continue to bring you “into the movie.” Depending on the movie, these may be subtle or over the top crazy.
