Lunar Lanes, LLC

Lunar Lanes, LLC We're on a mission to take your next family game night straight to the moon!

06/16/2026

I'm going to do a double-post today and then I'll stop blowing up everyone's timeline with my bowling blog post story circle for awhile. Promise!

As most of you know, we're in a temporarily tough spot. To be fair, we know we aren't alone. Multiple centers in our own network hit the same rough waters we do. It's not just us.

I did a ton of market research and found something absolutely shocking. We all know that bowling is in decline nationwide. I don't think we all recognize how widespread and severe it is. At its peak, there were over 12000 bowling centers in the US in the 1960's. Today, there maximum bowling census data I found was 3800, with more common estimates placing the count between 2400 - 3100.

Google "how many bowling alleys are there in the united states" and read its AI real quick. I confirmed it with genuine deep research. It's less than 4000 any way you look at it. There's been no sharp, significant cliff. People love bowling, participation isn't down - they just don't engage in a ton of repeat business. (Hillsboro absolutely bucks the national trend in this way, by the way!)

League participation, according to USBC data, is down some 89% from since the 70's. Operating bowling centers on the whole? 79% decline since the height in the 60's. There's been a mostly-steady 3% decline in bowling centers nationwide, year over year, since the height. It's never really sped up or dropped sharply (so cell phones and video games did NOT create this problem), it's never really stopped. Given what I see, if we bowling centers don't collectively make some interesting decisions, we're going to be rare as a drive in within the next 30 years. Crazy, right? To think... your local bowling centers - all of them - could be a distant memory in a few short years. Turns out the midwest was mostly insulated from the decline for some reason, so we don't feel the loss here.

In short, we've gotta adapt. We can't afford to be sluggish and working on years-long timelines like we once did. If I wish for local bowling to continue, I have to be more adaptable, from my point of view. I think we're helping in some ways. At a very, very minimum, we're one of the remaining few, and we plain refuse to accept defeat.

When we're closed, I'm staying up all night researching repairs and spare parts, alternatives and stand-ins. At the same time, I'm developing non-intrusive software and hardware harnesses for my equipment that I think could benefit myself and other bowling centers like mine in knocking out a bunch of operating costs.

That said, I sadly have to take a step back from daily attention to the business and return to my dayjob. I've plain run out of options that don't involve dialing back services or shutting things down. I owe Santa Claus and the Tooth Fairy right now. So, back to silicon valley software land Nick goes. Luckily, I'm confident our systems are now stable enough to allow this step back, so it's not the end for us by a long shot. Long story short, we can get where we're going, so long as I'm not living at the lanes, doing a startup dayjob, and juggling both of those every day of the week.

So. Here's the plan. We're not retreating. We're not shutting down. We will continue to take in every ounce of effort offered, put back every spare dime and dollar into the facility, and of course continue to be open for normal business. Functionally, customers shouldn't see much difference, with the notable exception of 'less Nick and Bobbi and their kids around for every service.' We'll just be less of a visible fixture, yknow?

Our repair and restoration plans continue unabated. My software and electronics upgrades will continue development in the background. We'll hire a few new faces and engage an accountant, who will be temporarily paid from my own paycheck, until we're cash-flow positive and a more sustainable position. In the meantime, I'll work my dayjob and run the bowling alley from behind the curtain more often. Bobbi will also take a backseat more often. It's important for me to re-focus some time toward friends and family members as well, because I've been a ghost since we started all this.

Once we're in a better position, I can attempt to re-focus on Lunar Lanes. It's become my new home. I'm not leaving, I'm just engaged elsewhere more often than I'd like.

Stay tuned, folks. Hang in there, your bowling alley isn't going anywhere until it's painfully clear the community doesn't want it (or doesn't want us specifically to run it) anymore. Thanks for reading, and as always, thank you for your continued patience and support!

06/16/2026

Hey, quick reminder that tomorrow, June 17th, is our very first summer casual league bowling event.

What's a casual league you might ask?

Well, it serves as casual, no-pressure night to get out of the house with your friends and family at a solid discounted rate. There's still a prize at the end, but it does not count toward your USBC-tracked averages. It's kind of a classification somewhere between open bowling and traditional league play, kinda like a collaborative house league. I'd like to build a bridge between league and open bowling, and getting more bowlers interested in the game is the key point. Importantly, this league's opinions and insights directly inform our next steps toward establishing regular league play that we can be really proud of. In software, we'd call this 'beta testing.'

Tomorrow, we'll be working out the details with the bowlers who have signed up (sign up at the event if you like, there's still time!), and we'll be dialing in how everything will work together. We'll start the meeting at 5:30pm for everyone, which we expect will last about an hour. Then we'll open up the lanes and you can roll a few, give us some feedback, and we'll get it going from there. The teams are small, so we should still have limited capacity for open bowling after the meeting.

I know that's odd, but... I really want to make sure we offer an outstanding league experience someday. We believe it should be tailored to the specifics of those we serve everyday, and who believe in what we're doing and support our cause. I think that's really deeply rooted in a sense of, "every bowler's opinion matters, all the way down to the fine details."

We're doing this from the ground up, so that when we do achieve our USBC certification, we can do so with exemplary performance on day one of our first officially-sanctioned league season as Lunar Lanes. Stay tuned. It's certainly unusual - but I think it's going to be a blast!

06/14/2026

Hey all, Nick here - We've been quietly continuing our gas-price-relief special for a few days now - $3 / game or $20 / hour. Thankfully, gas has fallen below the $4.50 mark and stayed there - which means our special will be coming to an end. Today, Sunday the 14th will be the last day, so hurry in today before we close out our week!

We'll return to our $5 / game, $25 / hour pricing when we're back on Wednesday the 17th. Don't forget our Thank You Thursday and Free Play Friday event schedule, still running of course. You can find it on our website, and Theia knows about it too - so you can always call and ask, 24 / 7.

If you haven't gotten a Season Pass yet, there's still time - and don't forget the monthly pass at $30 / month. Season passes will be pro-rated down to $60 mid-July, as they're only good through Labor Day.

Casual summer leagues are forming now, with an initial meeting to go over everything on the 17th. We don't want to run these things purely on our terms - they're your leagues. Bobbi and I want them to run your way, and to your standards. We'll definitely need your input to guide us in our path forward. If we all work together, I think we can build a great league program that can't be beat. As with most houses, there will be a permanent discount we'll be offering our future league bowlers while in season.

Related, we'll need some volunteer bowlers for the Wrecking Crew. Send your meanest ball at our machines at your hardest speeds - take some notes for me (be prepared for me to call time-out too!) and just send it... Once a week for free-ninety-nine. Your assistance resiliency testing and tuning our equipment goes a LONG way toward the goal of achieving a gold-tier USBC certification.We won't even try to run sanctioned leagues 'til we earn it first (and when I can finally put a beer in an adult league bowler's hand, too) We're at the stage where we need to beat 'em up to earn it. Sounds awful, but for an engineer this is a really good place to be. Stop in and sign up for the Wrecking Crew today!

We're thinking a lot about the County Fair. It's not like we can pack up a bowling lane and drive it to Butler, and we don't want to close up shop, either. But we do know... business is probably going to be moving at the speed of... chair... that week. We're thinking about doing a lock-in event for the kiddos that weekend for any parents headed out of town - let us know what you think, and Bobbi and I will put something together.

Finally, if you can't make it to bowl with us, or you find us lacking in some way - we totally get it. We're working very hard to bring the alley to the place we'd all like it to be, but we're only one family with limited resources, operating largely on the kindness and goodwill of those around us. My ask to you is this: support your nearest bowling center in whatever ways you can. If you're bored or had a rough day, grab a friend and roll a few frames in whatever house suits you best. The community and belonging you'll find there... well it makes the whole world a little bit better in my humble opinion.

This weeks winner is…Lexa Mackenzie! Congratulations! “The only place you’ll find baseball players actually aiming for s...
06/11/2026

This weeks winner is…Lexa Mackenzie!
Congratulations!

“The only place you’ll find baseball players actually aiming for strikes.”

Don’t forget to come in a claim your free game!

06/10/2026

It started rough, but it has been an absolutely fantastic week so far!

We are indeed back to our normal business hours. The big news? Our power is now clean and stable, and you wouldn't believe what it's done for us over the last week alone.

The majority of our machines are now running whisper-quiet and much, MUCH more reliably than we've seen to date! I've repaired Lane 8's moving deck after a few days' downtime, which means she's not going to drop pins all over the lane anymore. Lane 5 is next, hoping to have that one back to 100% by next Wednesday. I plan on standardizing all the electricals next.

I'm also noting that when we repair something, the fix actually sticks now. Without getting too far into the engineering weeds here, it's safe to say that dirty power conditions wreak absolute havoc on industrial equipment - particularly the main drive motors in our machines. Much of their instability has been rooted in this reason alone (since the machine was constantly stressing itself during every game.)

Since the power issue is resolved, our scoring is now much more reliable as well - it also knows what ball it's on without issue. I've got some minor details to fix up here, but again... we're seeing things starting to pull together very nicely now.

The kids helped me start sorting dead pins from live ones today, which we'll be loading into machines this week to improve our pin action. Healthy pins should look like they're 'exploding' during a strike, instead of simply falling over or just wobbling around and quietly robbing your score. Promise I don't actually have magnets and glue back there. Rubber cement sure, but not glue.

Our damaged arcades are coming back up to speed, too. We've got the majority of them re-arranged and repaired, just Centipede and our Multi-cade left to go. They'll be back on their feet by Friday night, in time for this week's Free Play Friday. I'll order more claw machine prizes once we're a bit caught up.

Since I'm no longer chasing electrical gremlins or constantly triaging their symptoms, our maintenance area is also cleaned up and ready to take on some upgrade projects - namely, foul lights, re-cabling each lane, and restoring the ball lights on our masking unit (the red lights that tell you which ball you're on)

We've installed some old cameras on our ball return capping so I can see the machine from every point of view - front, back, and bowler's PoV - all in one place. This will help us monitor for hiccups more closely, which in turn lets us respond to issues faster. Eventually I'll train a machine learning model to watch for the same stuff I do myself. That way it'll tell us about a problem before a customer gets a chance to even stand up. Tiny baby steps, but they're awesome tiny baby steps.

For the first time since Bobbi and I took the reins, I feel very confident that we're on the right track with regards to creating a great bowling experience for our community!

Outside of bowling alone, I'll be building a new room shortly. This room will basically give us a sanitary dish-washing area for the snack bar while our roof repairs and bar renovations kick into gear. This helps get the snack bar up and running, as well as beer and such. We can finally take the big step we've needed to move forward and stabilize the business. I'm... dang it, pun NOT intended... over the moon about this.

From where I'm sitting, this is only possible in our rural community. If I had to start all over again, I frankly wouldn't want to do it anywhere else!

This community really pulled together and made this work happen. And... it's honestly one of the greatest honors I've had in my life. No joke, this is rewarding in ways I cannot describe.

Like 'The Dude' said, it's been ups and downs, strikes and gutters, but... this community has been incredibly kind to us. Many of those ups were made possible by all of -you-. I sincerely doubt we would have made it this far without all the support, which I intend to go into my signature book-report-tier detail about in its very own post. It's just too much to list it all in a status report, y'know?

All in all, I feel we're making really good headway this week. The power thing was a really, really big deal for us. Stay tuned, TONS more to share! In the meantime, come on out to see us - we've been down, but nothing's gonna knock us out for long. We can't wait to bowl with y'all!

It’s Wednesday folks! Let’s play a little game shall we? Let’s see who can come up with the best caption this week! As a...
06/10/2026

It’s Wednesday folks! Let’s play a little game shall we? Let’s see who can come up with the best caption this week!

As always rules are leave a comment for a caption and like and comments you think should win. Winner is chosen by most liked comments, unless a tie then Nick and I choose. 😁

Good luck everyone and Happy Wednesday!

PS- If anyone has any photos taken at the alley they would like used for a caption photo please send them to us with your permission to use.

When I can't sleep late night, sometimes I just come up and work on something cool. Can't wait to have this little guy r...
06/10/2026

When I can't sleep late night, sometimes I just come up and work on something cool. Can't wait to have this little guy running on busy nights. We've got a private event today at noon, open to the public during regular hours tonight.

I honestly can't wait for the mail truck to arrive today with a big box of parts. When I'm not fixing something broken, I'm working on new things too... I'll tell you all about it when it gets closer.

06/06/2026

Psst... today's Bobbi's birthday, don't tell her I said anything! Help wish her a happy birthday before she knows I told anybody!

06/05/2026

Address

217 N Main Street
Hillsboro, IL
62049

Opening Hours

Wednesday 4pm - 9:30pm
Thursday 4pm - 9:30pm
Friday 4pm - 10pm
Saturday 3pm - 10pm
Sunday 12pm - 6pm

Telephone

+12176080555

Alerts

Be the first to know and let us send you an email when Lunar Lanes, LLC posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share