2020 I can see clearly now...
You can’t move ahead without leaving something behind, adding on some new baggage, or having a game plan. As the New Year turns another chapter begins: it’s time to update my personal bio, and prepare for some new adventures. Here’s a quick time line of where it started, and what’s been going on.
I was born in 1945, my parents Abe and Ruth were both American Citizens born here. My ancestors go back to Russia, Poland, and England; all immigrated to the United States in the early 1900’s. My family elders were all industrious, keen spirited entrepreneurs pursuing the American Dream. My early childhood was based on the middle class values of a breadwinning father, stay at home mother, living a comfortable family life in Brooklyn then Queens and eventually the suburbs of Long Island. A two car Garage complete with a family station wagon and one nice sedan were below the second floor bedrooms of our typical contemporary split level home. My grade school years were spent at home with my siblings; one younger and one older with me in the middle. My art scholarship to School of Visual Arts in 1963 was my introduction to Greenwich Village living and the Psychedelic 60’s. I had learned early that my art skills were worth more than pats on the back winning a scholarship cemented those thoughts and basically from that point on art was not for enjoyment it was my career. My hobbies early in life and later on include; building models, automobile racing, researching history, RC cars, building projects, fishing, boating, golf, collecting and visiting wineries, our dogs and AKC competition all unrelated to my artistic side. I earned a living using my art, working on retainers and contracts that included creating assembly and repair manuals for the Navy, Merchant Marines, Grumman’s, Fairchild through 1970. My art was the basis for my creative, print and manufacture studio, from 1970 through 1989; we produced complete development, advertising, and marketing projects for a myriad of businesses. I coined “art that works not works of art” as a credo. I illustrated everything for text books science experiments, pre-k art, molecular structures, coins, graphs and on and on, From Utility plumbing products to New Dimensions in Education, Alarm Controls to Rite-Off graffiti remover, Forum Novelties to Mattresses’ and bedding we did it all. As the 1980’s drew to a close it was time for a change. In 1988 I went from business owner to the corporate side of the advertising world. Repackaged and armed with a book of good credentials. A privately owned Company on long island was in need of some advertising agency help and I accepted the challenge. This became a tremendous job opportunity ” building an entire in house agency” as well as a defining step in my career that brought me widespread recognition among my peers. From May of 1989through 2004 I was the director of advertising for PC Richard & Son. During my years we went from 18 to 50 stores, broadened our market area throughout New York and New Jersey, prepared for the tri-state area and became the largest privately owned appliance, electronics retailer in America with over a billion dollars in sales. My relationship with AJ Richard was one of love and respect; although initially he looked at me like a Madison Avenue fledgling. In 2004after his passing it was time to repackage and look towards the future. As the close of the 20th centurycame upon us my interest focused on new media the internet and convergence of Retail and E-tail. I turned my head towards consulting and spreading my knowledge to other businesses and individuals. For about 3 years I was involved with the kitchen and bath industry putting on shows at the Jacob Javits Center and showroom marketing for Modern Kitchens. In 2008 my Son started a niche internet business selling RC maintenance supplies and magnetic work mats it is now celebrating over 12 years of service to a very unique market. I have been involved since day one and continue to play an active role. It is now the end of 2019 I have been happily married for over 47 years my children are grown, my daughter and son-in-law have given us 2 wonderful Grand Kids, and we spend our time between New York and Florida. Our whippet named Zara travels with us. When in NY we travel with our Son and his Champion Whippet CJ to compete in luring events CJ is also Zara’s liter mate. Late last year I re-discovered my childhood talent of Pencil illustration and have turned my attention to developing an on-line AKC Gallery. I write articles for my blog, stay up to date on retail, technology, the market place, and varied projects that interest me. Recently I stated showing my art work publicly in New York and my car at local auto show in Florida.
I truly believe when I say “I am speaking from experience” I can back it up or know how to find the answers! And today rather than creating “art that works” I create art to enjoy.
alan b. meschkow 12/29/2019