10/05/2026
Today, October 5th, 2026, marks a really big accomplishment for War Knot Wool🤎
What most of my customers and followers don’t know is that this brand came to fruition through my Master of Business Administration in Product Management at Colorado State University Global. War Knot Wool became the focus of nearly every project I completed throughout the program, and I used this little brand as a real-world case study to prove that organic marketing can still convert.
It started as a simple TikTok showcasing pulled wool saddle pads. That video brought tens of thousands of views and sparked interest in this functional and fun cowboy craft that I had no idea would grow into what it is today.
In the first year of business, this little one-woman brand generated $125,000 in gross sales, all while being run out of our ranch-supplied houses. In the first year the website saw 67,485 page views, and Google generated 17,945 search impressions all with a $0 advertising budget. At one point, our fastest product drop completely sold out in just 3 minutes.
Those numbers are incredible to me, but what has happened beyond the numbers means even more. War Knot Wool now offers ready-made pulled wool saddle pads and has more than 375 active students people who have logged in within the last 15 days learning how to build their own. Those students have gone on to create dozens of small businesses of their own, helping support ranch families financially while, most importantly, creating more comfortable horses.
And I want to be transparent: that $125,000 is gross income, not profit. We all know wool is expensive😂 But this business has given our family so much more than a sales number. It has helped bridge the gap between ranching wages and what is actually livable with a now-toddler. It has made it possible for our son to see the best doctors we could find for his club foot. It continues to help put groceries in our fridge and fuel in our vehicles and at over $7 a gallon, that is no small thing.
I couldn’t have done any of this without my wonderful customers, who somewhere along the way stopped feeling like customers and started feeling like family. So clicking “submit” on my capstone today felt a little bittersweet. War Knot Wool started as a school project. It became a business. Then it became a lifeline. And now I can’t wait to see how it continues to grow.
Thank you for being here for every step of it🤎
And yes, this education was expensive so if you are ever needing marketing or product management help I’d love to chat😅
WarKnotWool.com