Studio Hela

08/05/2026

Evil Plans • 11” x 8.5” Weekly Planner Notepad (50 sheets)

Plot your week like you're orchestrating the perfect heist.

Meet the Evil Plans Weekly Planner - your new favorite way to organize your chaos, romanticize your routine, and stay just a little unhinged. A basic planner could never.

This 11" x 8.5" weekly planner notepad is your partner in crime with its bold "Evil Plans" design in striking red and pink—because adulting deserves a little attitude. Printed on premium 70 lb. uncoated paper with 50 sheets (that's almost a whole calendar year, btw), a sturdy cardboard back, and top-glued binding, it's built to handle whatever chaos you're scheming. Organize your schedule with the personality it actually deserves.

❤︎ WHY YOU'LL LOVE IT

🔱 Weekly layout that actually makes sense - see your whole week at a glance without overwhelm
🔱 Space for your thoughts, schemes & spirals - because let's be real - you need a notes section
🔱 Cute enough to leave out, bold enough to motivate you - if it's pretty, you'll actually use it
🔱 Keeps you accountable (in a fun way). We're not being productive...we're becoming iconic

🎀 THIS PLANNER IS FOR YOU IF:

💕 you love a good aesthetic but also a good grudge
💕 you like to start fresh every Monday like it's a personality trait
💕 you have goals, feelings, and a list of people to prove wrong
💕 you romanticize your life while lowkey spiraling
💕 If that's you...yeah. Add to cart. ฅ՞•ﻌ•՞ฅ

💖PRODUCT DETAILS

• Size: 11" x 8.5"
• Layout: Weekly (Mon - Fri + notes section)
• Tear off pages for a fresh start every week
• High-quality 70lb uncoated paper (no annoying bleed-through)
• Printed Side: Front Only
• Padding: Padded With Cardboard Back
• Glued Edge: Top
• Sheets Per Pad: 50
🦄 Designed with love, attitude and a little chaos 🤍

☁️ USE IT TO:

• plan your week (duh lol)
• track habits you swear you'll stick to
• brain dump everything in your head
• write reminders like "drink water" and "be hot"

No rules. Just vibes and (mild) structure. Tag us on social media and show us your evil plans! 𐔌՞. .՞𐦯

07/23/2026

I almost didn’t post this.

For the past year, Studio Hela has been pretty quiet because I was recovering from major knee surgery. Just as I was finally getting back into the studio and reopening the shop… life decided to throw one more plot twist, and I was laid off from my full-time job.

It’s been… a lot.

Instead of pretending everything is perfectly fine, I decided to make a video about it.

It’s part fake documentary, part life update, part behind-the-scenes look at what it’s really like trying to build a tiny handmade business while figuring out what comes next.

No perfectly curated influencer life over here—just me, a lot of pink, a little existential dread, and an unreasonable amount of hope. 😂

If you watch it, thank you. Seriously. Whether you’ve been cheering me on for years or you’re just curious about what I’ve been up to, I’m really grateful you’re here.

🎥 You can watch it here: [YouTube Link]

And if nothing else… I hope it reminds someone that it’s okay if your life doesn’t go according to plan. Sometimes the next chapter starts in a way you never expected. 💗

https://youtu.be/IwvZuJRZi5Y?is=7gsGq-KtKGnEQmfA

07/22/2026

FML 🥲🫩

07/15/2026

It’s been a long week… and somehow it’s only Tuesday. 🫠

Today’s chaos was at least the fun kind. I spent the day bringing a whole lineup of new goodies to life—restocking my On My Way to Get a Sweet Little Treat jelly keychains, designing two brand-new stickers (including one for everyone who is one minor inconvenience away from becoming feral 🐰🔥), and making more of my Do Not Disturb door hangers for the readers who absolutely do not want to be perceived.

Now if you’ll excuse me… I think I’ve earned a sweet little treat. 🍓✨

07/08/2026

🎀 Happy Hump Day to everyone who looked at their alarm clock this morning and whispered, “Absolutely not.” 💖 Cancel all plans. It’s too damn hot 🥵

I’ve been a proud card-carrying member of the Homebody Club since before it was cool. Give me cozy socks, a good book, my emotional support beverages, and my own little home studio…over whatever tf is going on outside 😂

Outside is:
✨ too peopley
✨ too loud
✨ somehow $87 every time you leave the house

So naturally, I made merch for those of us who prefer being goblins in peace 😂

Featuring my Homebody Club collection:
🏡 Keychain
🩷 Magnet
✨ Sticker

Consider this your official permission slip to cancel plans, romanticize your couch, and pretend your errands can wait until tomorrow.

Who’s checking in from the Homebody Club today? 👵🏽 Be honest… when was the last time you left the house for something that wasn’t groceries, coffee, or a doctor’s appointment? 😅💕

07/06/2026

Finished making a bunch of tumblers and mugs while watching true crime & listening to the thunderstorm ⛈️ I love summer thunderstorms in the south 😌 I hope everyone had a safe weekend! I’ve got lots to work this week and I’m readyyy ✨

07/05/2026

📦 Happy Mail Day • packing your orders 🥹💕

07/03/2026

The Things That Made Me • The Story Behind Studio Hela • The Story I’ve Never Fully Told 🖤

Hey Besties, I've started and deleted this video more times than I can count. I thought I was making a video about how I started Studio Hela. Instead, I accidentally started unpacking my entire life. Over the last week, I've been reflecting on where this little pink business came from, and I realize...

07/03/2026

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