Lake Fork Lure Co.

06/08/2026

06/05/2026

Anglers headed to Lake Fork for the Skeeter Owners Tournament — be sure to stop by Lake Fork Lure Co. while you’re in town!

Grab the baits and gear you need to help catch that check-worthy fish, and come see our newly remodeled retail store this weekend.

We’ll see y’all at Lake Fork! 🎣

06/02/2026

No gimmicks. No shortcuts. Just a bait that flat-out catches bass.
Developed with input from MLF Pro Jeff Sprague the Pro Craw delivers the action, profile, and durability anglers rely on to put more fish in the boat.The Pro Craw continues to be a favorite among anglers who expect results every time they hit the water.

06/02/2026

𝙒𝙝𝙖𝙩 𝙛𝙞𝙨𝙝𝙞𝙣𝙜 𝙢𝙤𝙢𝙚𝙣𝙩 𝙢𝙚𝙖𝙣𝙨 𝙩𝙝𝙚 𝙢𝙤𝙨𝙩 𝙩𝙤 𝙮𝙤𝙪? 𝙏𝙚𝙡𝙡 𝙪𝙨 𝙗𝙚𝙡𝙤𝙬!
Nothing compares to the sense of freedom you feel while fishing. Sure, catching a trophy fish is a thrill we all chase, but often, it’s the quiet conversations and laughter with loved ones that make these days truly special. Whether you’re angling for bass in a calm lake or spending the afternoon at your favorite riverbank, fishing offers a peaceful escape, a chance to immerse yourself in nature, and strengthens the bonds with those around you.

So next time you’re on the water, appreciate each cast, every shared smile, and the simple joys of being together. These are the moments that turn into lasting memories.

Are you ready to craft your own unforgettable fishing story? Grab your rod, gather your crew, and make every outing count! 🎣

06/01/2026

Pro Hog — designed with MLF Pro Jeff Sprague to dominate heavy cover and trigger aggressive strikes.

Feeling good never looked so dangerous.

✔️ Claws flare on the fall for an unbeatable defensive crawfish look
✔️ Salt & garlic infused for longer hold times
✔️ Tough, durable plastic built to last fish after fish
✔️ Perfect for Texas rigs, punching, and shakey heads

🐷💥🎣

05/31/2026

🇺🇸🎣 Proud to Support Those Who Serve! 🎣🇺🇸

This weekend, Lake Fork Lure Co. was honored to be a part of the 2026 Patriot Sporting Challenge, an incredible event dedicated to supporting our nation’s heroes.

We are especially proud of the outstanding men who help lead our company and represent our brand every day. Their passion for the outdoors, commitment to our customers, and support of causes like this are a big part of what makes Lake Fork Lure Co. special.

Alongside our ownership team, we’re fortunate to have some of the finest fishing guides on the water representing the Lake Fork family. These men spend countless hours helping anglers create memories, learn new techniques, and enjoy the sport we all love.

Events like the Patriot Sporting Challenge remind us that fishing, hunting, and the outdoors are about more than competition—they’re about community, fellowship, and giving back to those who have sacrificed so much for our freedom.

A sincere thank you to the organizers, participants, sponsors, and every veteran and service member who makes events like this possible.

From all of us at Lake Fork Lure Co., thank you for your service, your sacrifice, and your dedication to our country. We are proud to stand beside you.

🇺🇸🎣

05/27/2026

Sunshine, water, and gear built for anglers who live the lifestyle.

Whether you’re on the lake, at the coast, or gearing up for tournament day, the Lake Fork Lure Co. apparel is made to keep you comfortable while looking sharp on and off the water.

🔥 Performance hoodies
🔥 Lake Fork Hats
🔥 Lightweight, breathable comfort
🔥 Built for long days chasing big fish

https://lftlures.com/collections/website-apparel-gear
Represent the brand that’s built by fishermen, for fishermen.

📍Available now at Lake Fork Lure Co.

05/25/2026

🇺🇸 In honor of Memorial Day, the retail store at Lake Fork Lure Co. will be closed as we take time to remember and honor the brave men and women who made the ultimate sacrifice for our country.

We are forever grateful to our veterans, active-duty service members, and the families who stand behind them. Your courage and sacrifice are the reason we enjoy the freedoms we have today.

This Memorial Day, may we all pause to reflect, remember, and give thanks.

God Bless Our Heroes.
God Bless America. 🇺🇸

05/24/2026

🚨 BIG CHANGES ARE HAPPENING AT THE Lake Fork Lure Co. FACTORY RETAIL STORE! 🚨

If you haven’t stopped by lately… you haven’t seen the new Lake Fork Lure Co.. 👀

We’ve been putting in the work and it SHOWS.

🔥 Brand new packaging
🔥 New bait releases hitting the shelves
🔥 Our very own Lake Fork Fishing Rods are officially HERE
🔥 Fresh paint, updated displays, and a whole new feel inside the store
🔥 More tackle, more gear, and more ways to get tournament ready

Whether you’re chasing a personal best, loading up for your next tournament, or just love talking fishing — we’re ready to see familiar faces and meet some new ones too.

This isn’t just a tackle store… it’s becoming a destination for East Texas anglers. 🎣

Come by the Factory Retail Store and let us help get you dialed in before your next trip on the water. The fish are biting… and we’re stocked up and ready for you.

📍 Stop in and see what everyone’s been talking about.

05/24/2026

Perfect for attracting that kicker fish, the Lake Fork Worm measures in at 8 or 10-inches in length and also features a large diameter ringed body that releases tiny air bubbles for a natural breathing action. At the same time the bait's bigger profile helps to conceal the hook, and its large double-curled tail delivers an enticing swimming action when retrieved or on the fall. Garlic scented and salt-impregnated like all Lake Fork soft plastics, the Lake Fork Worm has the bulk to work through the heaviest cover and the flavor to make fish hold on longer. Pro-tested and tournament-proven, Lake Fork Trophy Lures’ mission is to provide anglers with innovative, quality fishing lures that are reasonably priced and made in the USA.