09/10/2026
SIGNS MATTER: A survey of over 2000 US Adults found that 84% of Americans say signage impacts their decision to purchase from a business, while 39% have entered a business solely because of its sign. Further, 91% of Americans say an easy-to-read font is important when deciding whether to shop at a business. Nearly 9 in 10 say the quality of a business's sign and its visibility from the street are important (89% each), while 84% say an attractive sign matters.
Business signage can directly influence whether consumers notice, trust and purchase from a company, according to a new national survey conducted by The Harris Poll on behalf of Signarama®, the world's leading sign franchise. Today marks Signarama's 40th anniversary, making it the perfect occasion ...
