The Parade Company

The Parade Company Every year, hundreds of thousands of Parade spectators line historic Woodward Avenue Thanksgiving morning in Detroit!
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It's the first Friday in June! What's not to smile about?! ☀️Happy weekend, Detroit! 😎 Who will be joining us at the Det...
06/05/2026

It's the first Friday in June! What's not to smile about?! ☀️

Happy weekend, Detroit! 😎 Who will be joining us at the Detroit Riverfront Run tomorrow?

What a fun day at our New Tour Guide Training and Ice Cream Social! 🍦A big thank you and warm welcome to our newest Tour...
06/03/2026

What a fun day at our New Tour Guide Training and Ice Cream Social! 🍦

A big thank you and warm welcome to our newest Tour Guides. We’re excited for another amazing tour season and can’t wait to see you in action! ✨

Interested in joining us for a Studio Tour? Learn more: https://theparade.org/tours/

06/02/2026

Rudy and Jan’s Roaring Reason? Making Detroit shine. ✨

Rudy and Jan have been part of The Parade Company as a papier-mâché artist and volunteer for almost 40 years.

They believe some of the best things that happen in Detroit come from and we’re grateful they’re part of it. ❤️

Summer's just around the corner, which means only one thing...🎆 It's Ford Motor Company Fireworks month! 🎆
06/01/2026

Summer's just around the corner, which means only one thing...

🎆 It's Ford Motor Company Fireworks month! 🎆

Can you feel that summer magic in the air?!The weather's heating up, the sun's shining, and the Ford Motor Company Firew...
05/29/2026

Can you feel that summer magic in the air?!

The weather's heating up, the sun's shining, and the Ford Motor Company Fireworks are right around the corner! ☀️

🎆 Are you ready for June 22?! 🎆

Detroit! Go for Launch!! 🚀

Our floats have changed over 100 years, but one thing remains the same.....the artistry and craftsmanship they're made w...
05/28/2026

Our floats have changed over 100 years, but one thing remains the same...
..the artistry and craftsmanship they're made with are still out of this world! 👽

What's your favorite float, past or present? 💭

05/27/2026

Cue the jazz band! Adam’s got a Roaring Reason to volunteer. 🎺

For Adam, volunteering with us means engaging with the community to create something meaningful. We’re grateful for him and all of our volunteers who help keep The Parade Company roaring. ❤️

Get involved: https://theparade.org/volunteer/

This Memorial Day, we celebrate the spirit of freedom and honor the brave heroes who gave everything for our country. 🇺🇸...
05/25/2026

This Memorial Day, we celebrate the spirit of freedom and honor the brave heroes who gave everything for our country. 🇺🇸

Wishing everyone a meaningful, restful, and safe long weekend. ☀️

🚀 T-MINUS 1 MONTH 🚀Detroit, we're almost at liftoff! The Ford Motor Company Fireworks return in ONE MONTH! ✨Detroit! Go ...
05/22/2026

🚀 T-MINUS 1 MONTH 🚀

Detroit, we're almost at liftoff! The Ford Motor Company Fireworks return in ONE MONTH! ✨

Detroit! Go for Launch!! 🎆

✨ Step inside the magic! ✨Join us for a special Studio Tour THIS SATURDAY, May 23, from 10 AM–2 PM and get a behind-the-...
05/21/2026

✨ Step inside the magic! ✨

Join us for a special Studio Tour THIS SATURDAY, May 23, from 10 AM–2 PM and get a behind-the-scenes look as we prepare for our 100th ! 🎨

Our artists are already hard at work creating brand-new, bigger-than-life floats for this November! Come check it out!

Call us at 313-432-7833 or learn more at https://theparade.org/tours/

Address

9500 Mount Elliott Street
Detroit, MI
48211

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30pm
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

Telephone

(313) 923-7400

Website

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