The Parade Company

The Parade Company Every year, hundreds of thousands of Parade spectators line historic Woodward Avenue Thanksgiving morning in Detroit!
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Who's ready to celebrate 100 years of Thanksgiving magic?!From unforgettable characters to larger-than-life balloons and...
09/11/2026

Who's ready to celebrate 100 years of Thanksgiving magic?!

From unforgettable characters to larger-than-life balloons and nonstop entertainment, there's nothing quite like experiencing America's Thanksgiving Parade® presented by Gardner White Furniture from the Grandstands!

🎟️ Grandstand tickets are on sale NOW through November 23 (or until they sell out)!

Gather your family, grab your seats, and get ready to make memories that will last a lifetime: https://theparade.org/americas-thanksgiving-parade/grandstand-tickets/

Saturday tours are BACK! 🎉Step inside Detroit’s most enchanted hidden attraction and go behind the scenes at The Parade ...
09/10/2026

Saturday tours are BACK! 🎉

Step inside Detroit’s most enchanted hidden attraction and go behind the scenes at The Parade Studio, where we’re busy bringing the magic to the 100th !

✨ Fun for all ages
🎈 Groups big or small
🎨 See our larger-than-life floats up close

Book your tour on our website or call 313-432-7833!

And just like that, we’re marching back to reality! 🥁But here’s something to keep a little pep in your step... is only...
09/08/2026

And just like that, we’re marching back to reality! 🥁

But here’s something to keep a little pep in your step... is only a couple short months away! ✨

Have a great short week, Detroit!

Happy Labor Day from Clownie and all of us at The Parade Company! 🇺🇸We hope your day is full of fun, family and a little...
09/07/2026

Happy Labor Day from Clownie and all of us at The Parade Company! 🇺🇸

We hope your day is full of fun, family and a little time to kick back.

Time flies when you're having fun! 🎆We may be heading into the last unofficial weekend of summer, but that just means we...
09/04/2026

Time flies when you're having fun! 🎆

We may be heading into the last unofficial weekend of summer, but that just means we're just a liiiiittle bit closer to doing it all over again next year. ✨

Happy last unofficial weekend of summer! ☀️

Where's Clownie? 🤡Unlike Waldo, he's pretty hard to miss!
09/02/2026

Where's Clownie? 🤡

Unlike Waldo, he's pretty hard to miss!

BIG balloons. BIG cheers. BIG memories. 🎉The 100th America's Thanksgiving Parade presented by Gardner White Furniture is...
09/01/2026

BIG balloons. BIG cheers. BIG memories. 🎉

The 100th America's Thanksgiving Parade presented by Gardner White Furniture is almost here, and Grandstand tickets are officially on sale! 🎈✨

Be part of this once-in-a-century celebration and experience the excitement from the best seats on Woodward Avenue!

Don't wait! Secure your seats at the link below and get ready to make history with us!

🎟️: https://theparade.org/americas-thanksgiving-parade/grandstand-tickets/

We've been busy around Detroit the past few weeks!Our Zebra Big Head brought some BIG smiles to the Detroit Hispanic Dev...
08/31/2026

We've been busy around Detroit the past few weeks!

Our Zebra Big Head brought some BIG smiles to the Detroit Hispanic Development Corporation’s Back to School Event. 🦓

And then, Aretha Franklin, Joe Louis and Clownie helped welcome students back to Detroit Public Schools Community District's Fisher Magnet Academy! 📚✨

We love kicking off the school year with our community. Here’s to a great year ahead!

This year, our Costume Director, Arlene, challenged Parade Company volunteers to dress 300 Detroit Goodfellows Dolls. 👗O...
08/28/2026

This year, our Costume Director, Arlene, challenged Parade Company volunteers to dress 300 Detroit Goodfellows Dolls. 👗

Our volunteers didn’t just meet the goal, they blew us away by dressing an incredible 600 dolls!

And this year, there’s even more reason to celebrate: The Parade Company and the Detroit Goodfellows are both celebrating 100 years of bringing joy to Metro Detroit!

What better way to mark a century of making a difference than by coming together to make the holidays brighter for local children?

A HUGE thank you to each and every volunteer who gave their time and heart to dress a doll this year. Because of you, 600 children across Metro Detroit will experience a little extra joy this holiday season. Your generosity helps support the Detroit Goodfellows’ mission of making sure no child is forgotten.

A special shoutout to Anne and Brook from the Detroit Goodfellows for stopping by our studio to celebrate alongside our amazing volunteers!

100 years of tradition. 600 dolls dressed. Countless smiles to come! ✨

Thank you Rocket for hosting the Parade team at yesterday’s Detroit Tigers game!! We had a BALL!! ⚾
08/27/2026

Thank you Rocket for hosting the Parade team at yesterday’s Detroit Tigers game!! We had a BALL!! ⚾

Address

9500 Mount Elliott Street
Detroit, MI
48211

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30pm
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

Telephone

(313) 923-7400

Website

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